Customer Experience Matrix

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. After all, nothing’s more fun than tweaking the nose of authority.

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Martech in the Apolocalypse

Customer Experience Matrix

I once read that the most accurate weather forecast is tomorrow will be the same as today. That may or may not be true, but it doesn’t matter: because what’s really important is predicting when the weather will change. That’s what warns you to bring an umbrella for the afternoon when it’s sunny in the morning, or buy milk before a blizzard, or evacuate before a hurricane.

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Game of Thrones Meets Big Bang Theory: Welcome to CDP Industry's Next Phase

Customer Experience Matrix

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. ( Download here. ) There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. four companies reported funding rounds over $100 million, compared with one round that size across all past reports nearly all employment growth (85%) came from previously listed vend

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Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

Customer Experience Matrix

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. This surprises me, since I had thought that debate was over. It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. In the world of customer data management, I’d say the reason for the new interest in building systems is that corporate IT is more involved than before.

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Is Peak Martech Approaching At Last?

Customer Experience Matrix

Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change: a snowstorm, stock market crash, or disruptive technology. Of course, predicting change is also where forecasting is most useful. In marketing technology, we’ve seen a long succession of sunny days. Every year, the number of systems grows, fed by a proliferation of channels, declining development costs, and easily available funding.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ.

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Software Review: Skypoint Cloud Combines CDP and Privacy Management

Customer Experience Matrix

There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both assemble that data into unified profiles; and both govern access to those profiles. Indeed, some CDP vendors have expanded into privacy management by building consent modules to their systems or by integrating third-party consent managers.