Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. However, simply using the data to reach out to your prospects is insufficient. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. A comprehensive grasp of customer needs combined with data intelligence will not only provide you a competitive advantage, but it will also assist you in developing a strong and consistent funnel for your sales s

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

Brand Identity 218

Brand Identity Branding Content Storytelling 218

Vision Edge Marketing

SEPTEMBER 21, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth. Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring.

Contingency Planning 160

Contingency Planning Planning Marketing Management Eye-Tracking 160

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

SEPTEMBER 21, 2021

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

Email Marketing 139

Email Marketing Campaigns Mobile Marketing Trust Marketing 139

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

Content Marketing Institute

SEPTEMBER 21, 2021

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

Analysis 137

Analysis Content Marketing Planning Content 137

Martech

SEPTEMBER 21, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Loyalty 137

Search Engine Journal

SEPTEMBER 21, 2021

What's the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize? The post 5 On-Site SEO Factors That Matter Most appeared first on Search Engine Journal.

SEO 136

SEO Optimization 136

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

SEPTEMBER 21, 2021

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. “BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

Brand Identity 129

Brand Identity Branding Paid Search Agency Conference 129

Search Engine Journal

SEPTEMBER 21, 2021

New marketers often think there is a "right way" to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. The post 3 Indispensable Pieces of SEO Advice for Beginners & Clients appeared first on Search Engine Journal.

SEO 130

SEO Search Marketing Marketing 130

Liveintent

SEPTEMBER 21, 2021

Sometimes trying out new tactics and strategies can be daunting — especially if nothing is necessarily wrong with existing processes or approaches. However, maintaining the status quo can stifle growth and innovation. For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy.

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121

Zoominfo

SEPTEMBER 21, 2021

Scenario For bigger prospects you are trying to close at the end of a month or quarter, send them a personalized piece of content such as a video from the CEO or a sales leader or a bespoke sales deck. This should include a recap of what they heard on previous calls and something specific about their situation, goals, targets, and your products that would benefit their needs.

Personalization 100

Personalization Template Video Marketing Examples 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ontraport

SEPTEMBER 21, 2021

Many entrepreneurs start a business to achieve freedom but later find themselves bogged down by their daily workload. Even though no-code automation and all-in-one tech can drastically ease this overwhelm, many small business owners are juggling multiple software tools which only adds to their time waste and headaches. This sparks a few questions: Do entrepreneurs have the necessary resources to keep operations running smoothly?

Small Business Marketing 119

Small Business Marketing Customer Surveys Trends Business 119

Benchmark Email

SEPTEMBER 21, 2021

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program. Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email.

Newsletter 116

Newsletter Paid Search Agency Companies Advertising Benchmark 116

Search Engine Journal

SEPTEMBER 21, 2021

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here's why. The post How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties appeared first on Search Engine Journal.

Cost 112

Cost Business 112

The Daily Egg

SEPTEMBER 21, 2021

Need a better way to connect with prospects on LinkedIn? Dux-Soup helps you find and target qualified leads to fill any position. The post Dux-Soup Review appeared first on The Daily Egg.

Sales Qualified Leads 110

Sales Qualified Leads High Quality Lead Linkedin Positioning 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

SEPTEMBER 21, 2021

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank. The post Does Using.us TLD Versus.com Affect My Site’s SEO? appeared first on Search Engine Journal.

SEO 109

SEO Optimization 109

The Daily Egg

SEPTEMBER 21, 2021

It’s vital you get an Employer Identification Number (EIN) no matter the type of business entity you choose. An EIN is necessary. The post 3 Easy Steps to Get an EIN appeared first on The Daily Egg.

Business 109

Business 109

Industrial Marketer

SEPTEMBER 21, 2021

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables.

Ethics 105

Ethics Marketing & Strategy Marketing Advertisements 105

Heinz Marketing

SEPTEMBER 21, 2021

By Jamie Montoya , Client Engagement Manager. Imagine this…Your team has gotten together and brainstormed an innovative strategy you believe will transform your sales pipeline and deliver results that prove marketing attribution. However, you are running into roadblocks with certain individuals in your organization that you did not expect. Why? More likely than not, you failed to identify and engage the right people in your strategy development.

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

SEPTEMBER 21, 2021

Customer service agents go through a lot. They have to quickly adapt to digital transformation and new ways of working, while facing increased caseloads amid the distractions of working from home. At the same time, agents are more important to the business than ever, acting as brand ambassadors as customer experience has become a key differentiator that drives growth.

Work Management 98

Work Management Service Training Loyalty 98

Benchmark Email

SEPTEMBER 21, 2021

Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation. However, content scaling remains an equally trying skill to execute – as you… The post Scaling Marketing Content: A Proven Way to Optimize Your Results at Lower Costs appeared first on Benchmark Email.

Cost 98

Cost Optimization Advertising Benchmark Content 98

ClearVoice

SEPTEMBER 21, 2021

One of the best aspects of a full-time freelance lifestyle can also be one of the most challenging: the ability to set your own schedule. Without a boss in the office to check up that you’re doing your work, it’s up to freelancers to motivate themselves to meet their deadlines and be productive. Otherwise, waiting until the last minute or rushing to complete projects can result in sloppy, error-filled work.

Product 97

Product Work Management Paper Budget Programs 97

Search Engine Journal

SEPTEMBER 21, 2021

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google. The post Create & Optimize Content for Higher Google Rankings [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 86

Webinar Metrics Optimization Google Content 86

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Interactions

SEPTEMBER 21, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening. And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Their findings gave me pause. We often think of thought leadership as somewhat of a specialty format of content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. It is based on developing high-quality content to relevant to the prospective buyers who you can turn into buyers. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

MindFire

SEPTEMBER 21, 2021

We are presenting a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know.

Domain 98

Domain Ad Agencies Facebook Order 98