Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

NOVEMBER 8, 2022

Sourcing SEO experts and professional writers provides consistent marketing material for your business. Not Using Data To Build Your Content Marketing Strategy. Relying on intuitive instinct to define your content marketing strategy is a great way to waste time and money. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard. And yet, even with this difficulty, you can still target some easier areas of SEO.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. UA used cookies; GA4 uses modeling to estimate key events. UA used cookies; GA4 uses modeling to estimate key events.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Marketing Insider Group

JUNE 19, 2023

At least, we don’t think you are. (If If you’ve found the secret, please let us know! Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Think of the problem like a simple recipe. billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MARCH 17, 2021

The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service. SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. Remember: SEO takes time.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

FEBRUARY 14, 2023

That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MARCH 2, 2023

One significant way to improve user experience is to prioritize interactivity. Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Act-On

SEPTEMBER 26, 2023

They say it’s important for SEO, but is it really ? SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Or you can use the free version of the ahrefs.com tool. Link building. What’s the difference? Not sure where to start? No worries!

SME 140

SME FAQ Domain Link Building 140

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

Generation 97

Generation Psychographics Content User-Generated Content 97

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. So, it should be an easy way for advisors to reach clients. This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. So, it should be an easy way for advisors to reach clients. This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. To get a clear picture of your content marketing ROI, it’s important to think about which content marketing metrics really matter. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Hinge Marketing

APRIL 17, 2023

The model we use (see the figure below) recognizes that you must attract, nurture and convert visitors if you are going to convert them into clients. The model we use (see the figure below) recognizes that you must attract, nurture and convert visitors if you are going to convert them into clients. Start with a content marketing model.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Optinmonster

FEBRUARY 18, 2024

Given how much shoppers rely on reviews, you’d think they would put more value on writing their own, but on average, they don’t. Your review quantity and quality are SEO ranking factors for search engines like Google. Add clear CTAs such as “Leave Us a Review” on your homepage and post-purchase pages.

Work Management 69

Work Management Marketing Management eCommerce Ideal Customer Profiles 69

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? SEO is a long-term play, no doubt. If you can’t measure it, you can’t make sense of it.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. While it might sound complex, you don’t need to be an SEO guru to understand its implications.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Contently

FEBRUARY 8, 2022

What if, as marketers, we were more reserved and allowed those people to communicate for us more frequently? Your company should promote your story and humble beginnings on your “About Us” page. Followers believe the influencer has actually used the product they are promoting and found it to be from a reputable brand.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Promote Blog Posts on Social Media. Use Your Brand Voice To Talk To Your Followers. Run Polls and Request Feedback.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Animalz blog

MAY 15, 2023

We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. Programmatic SEO? How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you need personalized ABM campaigns?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. Think of KPIs as strategic and big picture, as they help achieve strategic goals, such as profit, growth, sales and performance levels.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. It’s like having a map where X marks the spot for SEO treasure.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

SEPTEMBER 30, 2022

And, if a company’s message is not relevant to us or our interests, we tune it out completely. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques.

Marketing AI 124

Marketing AI Campaigns Ad Building Paid Search Agency 124

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75