AI, Automation, Intent: The State of Account-Based Marketing in 2023
Zoominfo
MAY 31, 2023
With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.
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