Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. billion in 2021. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. Bret Smith is CEO and Founder of HIPB2B.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

6sense

DECEMBER 10, 2021

Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. 6sense now employs more than 300 full-time employees across three continents, and the company expects to increase headcount by another 50% in 2021.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. To be recognized as a leader in this ABM evaluation by Forrester is tremendously validating,” said Tim Kopp, CEO of Terminus.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). What Types of Buyer Intent Data Do You Need? First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

APRIL 11, 2023

Identifying which formats hold a stronger, more immediate signal is key to better understanding the behaviors and intentions of your audience. more likely …to state that they would invest within the next three months compared to respondents from 2021. Still, formats appearing in the More Likely category hold different weight.

Demand 52

Demand B2B Webinar Metrics Intent 52

Oktopost

JULY 12, 2021

8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Sales + Marketing = ABM FTW. Source: Gartner.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Get a Demo

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Intent data can also help influence engagement metrics.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52