Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. This might include user preferences, purchase intentions, or direct feedback, which can be used to tailor experiences and offers more effectively. Google has reportedly been rolling out this shift for years.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. Drift ) #HealthyData — ZoomInfo (@ZoomInfo) August 20, 2020. 2020 has been quite the year full of new challenges.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. In this article, we will look at five actionable tips that will help you win at SEO in 2020. Prioritize Mobile Experience in 2020. Learn More: Link Building for 2020: What Works and What to Avoid. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. But in practice, intent data is the common language that makes the ideal relationship possible. If ever you wanted to prove to the average person that 2019 saw a 0.2%

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Intent Data Accelerates the B2B Pipeline. This is where intent data comes in. Beyond the Buzzword with Intent Data. The same will be true for intent marketing. Strategizing for 2020.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

illumin

MAY 16, 2024

A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.” It has been shown that humor increases purchase intent. This gives brands a name value beyond their product offering.

Ads 59

Ads Viral Marketing Purchase Intent Marketing Proposals 59

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Directive Agency

DECEMBER 13, 2019

Google is evolving into a list of lists for purchasing intent searches rather than a list of individual companies, pushing companies’ website ranking further down. The post The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank appeared first on Directive.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Porch Group Media

JANUARY 9, 2020

[ON-DEMAND WEBINAR] 2020 Marketing Strategies to Get Ahead of the Game. In this webinar, V12 discusses some of the top marketing strategies you must focus on to boost your revenue and ROI for 2020. How to cut through marketing technology chaos by simplifying your martech stack with particular emphasis on Customer Data Platforms.

Webinar Metrics 52

Webinar Metrics Demand Marketing & Strategy Marketing Strategy 52

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments. Moving into 2020, both mobile and voice search will continue to expand.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. By 2020, 85% of the buyer-seller interaction will happen online through social media and video.” – Josiane Feigon. Click to Tweet! Click to Tweet! Now, it means Always Be Connecting.” – Jill Rowley. Click to Tweet! “By

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

DAGMAR Marketing

NOVEMBER 30, 2023

2020 – Google announces its plan to eliminate third-party cookies. An excellent example of this is when a user shares their purchasing intent with a company. Here’s a brief history of the third-party cookie, which displays some of the most prominent events that have led up to what is taking place today.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Porch Group Media

DECEMBER 23, 2019

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. How advanced purchase intent data can provide a competitive advantage, informing clothing retailers of which stores consumers have recently visited and what they are searching for online.

Acquisitions 52

Acquisitions Webinar Metrics Demand Purchase Intent 52

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. Already, consumers have made the market for voice-based purchases worth $2 billion.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

B2B Marketing Directions

JULY 17, 2022

Content Consumption Continues to Grow Overall B2B content consumption in 2021 increased more than 9% compared to 2020 levels. Last year's growth followed a 22% increase in 2020 compared to 2019. in 2021 compared to 2020. hours in 2020. So overall consumption was up 33% in 2021 compared to 2019. hours, up from 29.7

Research 52

Research B2B Purchase Intent Paper 52

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Now, let’s explore some details on each of these 10 sales tech 2020 trends. Table of Contents. What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? Bonus tip: winning sales in the experience economy! The Sales tech industry is growing.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. Native advertising increases purchase intent by 18 percent. The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. In the Market for Vehicles.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Pricing 98

Hubspot

JULY 8, 2020

more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! January 23, 2020. May 6, 2020. May 14, 2020. June 22, 2020. June 13, 2020. In fact, according to Twitter , its users are 2.7x Grow your following. this ??????

eCommerce 59

eCommerce Twitter Paid Search Agency Work Management 59

6sense

JULY 22, 2020

Recognition from industry analysts, combined with the results our customers are generating, shows that our industry-leading intent, account identification, predictive, and display capabilities set 6sense apart from the competition.”.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Outbrain

DECEMBER 28, 2020

2020 was an interesting year for brands everywhere as the COVID-19 pandemic forced entire industries to rethink their digital and consumer interaction strategies. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent. Register For Unveil.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

SocialPilot

JANUARY 15, 2024

In 2020, digital video ad spending was reported to be $9.95 In 2020, about 24% of marketers tried video marketing for the first time. Businesses that created more than 50 videos in a year grew by 46% in 2020. Entertaining video content can boost the purchase intent by 97%. billion from the United States alone.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Heinz Marketing

NOVEMBER 22, 2020

They are able to pull data from a variety of sources in order to show a holistic view of intent and where a company is in their buying journey. Something to note as security is at the top of everyone’s minds in 2020 is that 6sense, because it’s an account based platform, is fully GDPR and privacy compliant.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Lead activation is the process of engaging with potential customers before they are at the point of purchase intent.

Activities 72

Activities Search Marketing Work Management Planning 72