Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? The perfect time to make a Sales Call in 2020. Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” In your words, how would you describe brand empathy?

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Hubspot

MARCH 18, 2020

Not only do you have to figure out which topics will intrigue and captivate audiences , but you'll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content. Then, you can work with them and leverage their expertise by sponsoring the content they've made.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Martech Advisor

APRIL 6, 2020

Amazon has come a long way and is now leading the revenue race with a large market share in e-commerce, cloud computing, video streaming, music, groceries, and an online pharmacy. Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. 12% used voice shopping of which 9.7%

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? Access to each one of our 13k+ content assets. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. As a result, marketers no longer had the luxury to build expansive campaigns. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

JANUARY 19, 2021

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Understanding brand health on social helps you understand: How consumers feel about your brand.

API 96

API Advertising Benchmark Marketing Management Analysis 96

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Up to 95% of business clients are not in the market for many goods and services at any one time.” . of the market that’s ready to play ball quite soon.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Hinge Marketing

NOVEMBER 11, 2020

From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in Asia Pacific. This reduction means billions of dollars in lost consulting revenue around the world.

Consulting 157

Consulting Research Work Management Marketing Management 157

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Campaigns 142

Campaigns Examples Design Planning 142

DemandBase

APRIL 2, 2020

While the circumstances we face in 2020 are unique, we’ve seen major business challenges before. Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Check out their stories (and impressive marketing pivots) below. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Zoominfo

SEPTEMBER 1, 2019

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. How to Build Customer Loyalty Offering high-quality products is no longer enough. Why does a customer remain loyal to a particular brand? So let’s get into our top five strategies to build customer loyalty!

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Source : LYFE marketing (blog).

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. You can read through the blog post on how to use my templates. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Outbrain

SEPTEMBER 6, 2021

What’s so special about November 30, 2020? Sales were highest between 7pm and 8pm Pacific time, at $12 million per minute. Yes, Cyber Monday 2020 was peak pandemic, so these figures are not surprising. Every marketer knows that interactive content works, but creating something that really stands out is a challenge.

Campaigns 52

Campaigns Best Practices Ad Exchange Paid Search Agency 52

ClearVoice

FEBRUARY 17, 2020

Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating content. Often though, they’ll admit they aren’t spending nearly as much time distributing their content or strategically planning new content campaigns.

Planning 69

Planning SEO Content SERP 69

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Optinmonster

FEBRUARY 17, 2021

SaaS (“software as a service”) lead generation refers to how SaaS companies go about finding potential customers. So, you need a steady stream of new leads to take their spot and add to your existing customer base. So, how do you generate SaaS leads? Are you looking for tried and tested ways to get more SaaS leads?

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. The following articles come from popular marketing blogs. The following articles come from popular marketing blogs.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Looking into the future, it is predicted that 50 percent of all searches will be voice searches by the end of 2020. contentmarketing Click To Tweet.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

6sense

AUGUST 27, 2021

We have a patented approach to delivering AI-driven predictions, and our predictive models help B2B businesses understand not just who to target (down to the contact level), but also why, when, and how to engage, acquire, and retain accounts — without guesswork or cutting corners. Predictive Model #1: Account Fit.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Contents 1. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Kapost

APRIL 18, 2016

Every business is on a quest to measure marketing ROI. Determining the true value of marketing efforts is both the incentive and the reward, as brands continue to refine how to market to the person within the business and inspire them to engage in the buyer’s journey. Does it make sense to focus on new accounts?

ROI 48

ROI Top of Funnel Planning Enterprise Management 48

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020? Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). Video marketing will now be mainstream.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). So what do marketers do? Want to grow your organic traffic by 20-100%?

Traffic 145

Traffic Paid Content SEO Organization 145