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Contact Center & CX Trends 2019 (Part 2)

Aberdeen

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Aberdeen’s recent survey of CX leaders helped us uncover the top technologies companies plan to incorporate in their CX technology toolbox in 2019.

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How Much PPC Technology Do Advertisers Really Need?

QuanticMind

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. The 2019 version includes 7,040 options, up from a mere 150 in 2011.

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. trillion.”.

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion in 2019 to $6.4

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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Marketing Updates from Feb. 2020: Featuring Salesforce, Merkle, Uber, and More

Martech Advisor

In the February 2020 edition of Martech This Month , we look at the most exciting updates in marketing and martech in February 2020. We also review the insights and studies from 2019 in this monthly round-up. A lot has happened in marketing this month; here are your essential marketing updates for February 2020: What's Hot in Martech.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?