KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year. Utilizing Marketing Data to Yield ROI.

Analytics 196

Analytics SEM Aggregators CMO 196

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 By the end of 2017, social network ad spending could reach $35.98 Brands reported almost evenly that analytics software (44.8

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. If you are looking to get really deep sales analytics out of your CRM, meet us at Dreamforce. See you in 13 days!

Twitter 159

Twitter SMB Curation Advertising Agencies 159

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. While data and analytics are critical, at the end of the day, humans are who we want clicking on and finding value on our sites. Let us know your favorite content from 2017! What gems are in your bookmarks?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

InsightSquared

DECEMBER 18, 2017

We analyzed the data and curated a list of the top 12 most popular leaderboard songs of 2017. #1 We have our staff favorites at InsightSquared but we were curious, what are the most popular leaderboard songs among our customers? 1 All I Do is Win by DJ Khaled. #2 2 Money by Pink Floyd. #3 3 Gangnam Style by PSY. #4 11 Roar by Katy Perry. #12

Curation 219

Curation Activities Organization Process 219

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Vision Edge Marketing

NOVEMBER 7, 2017

Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics. Before we launch into the steps, let’s take a moment to review the usage of analytics in business. How do we use this data?” Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Marketers Predict Mobile and Social Growth in 2017. An additional 71 percent said the same thing about social media.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

InsightSquared

DECEMBER 18, 2017

The votes have been counted — we have InsightSquared’s favorite leaderboard songs of 2017. Check out the top 12 most popular leaderboard songs of 2017 among our customers here. ). #1 The list includes songs across all genres, and time periods. 1 Timber by Pitbull ft. 2 Y’All Ready for This from Space Jam. #3

Analytics 149

Analytics 149

KoMarketing Associates

FEBRUARY 2, 2017

Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Marketing Insider Group

MARCH 30, 2017

What do the stats and analytics tell you? The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […].

eCommerce 100

eCommerce Stats Marketing & Strategy Analytics 100

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 By the end of 2017, social network ad spending could reach $35.98 Brands reported almost evenly that analytics software (44.8

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Social analytics. How can you get started?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

KoMarketing Associates

NOVEMBER 8, 2017

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. At the moment, marketing leaders appear to be struggling with the analytics tools they have at their disposal. More than two-thirds (68.4 More than two-thirds (68.4

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Session : Mastering Web Analytics to Drive Business Growth. Count me in!

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. Using Google Analytics, we can see: Where are referrals coming from? The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. Which networks are driving shares?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Top Rank Marketing

MARCH 14, 2017

The post 5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report appeared first on B2B Marketing Blog - TopRank®.

Marketing Report 52

Marketing Report Analytics B2B Marketing B2B 52

InsightSquared

APRIL 12, 2018

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. Marketers’ needs are becoming more sophisticated.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Marketing Insider Group

OCTOBER 12, 2016

Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group.

Demand 100

Demand Social Media Analytics Marketing 100

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Marketo Storytelling 118

Biznology

JANUARY 12, 2017

Tim is also President of SoloSegment , where he helps companies discover how marketing, technology, and analytics tie together to drive business results. The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Trends 80

Trends Mobile Marketing Consulting Paid Search Agency 80

Content Standard

FEBRUARY 10, 2017

Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. To simplify your marketing analytics, it’s best to start by envisioning the end goal of your efforts.

Analytics 40

Analytics Marketing Analytics Tools Planning Eye-Tracking 40

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

SmartBug Media

AUGUST 9, 2019

Originally written on April 18, 2017. At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Analytics drive every inbound action you take and move you toward success for both your company and your customers.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Marketing Insider Group

MAY 30, 2016

Mobile analytics are the new focus point for marketing. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group.

Analytics 100

Analytics Mobile Marketing Marketing Prospects Leads 100

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Company Year founded: 2017 Funding rounds: Self-funded to date. That’s why when I started developing the BuzzGuru analytical platform.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? What is machine learning? How does it differ from artificial intelligence?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

QuanticMind

APRIL 10, 2017

Which is why some of the most important tools will be attribution, optimization, targeting and analytics…all covered at SMX Advanced, June 12-14 in Seattle. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. Both topics will be covered at SMX Advanced 2017, and we’ll have full session coverage in this very blog.

SEM 40

SEM PPC Analytics Tactics 40

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. An advanced digital marketing strategy starts with advanced marketing metrics and analytics. Oli Gardner.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Hive9

FEBRUARY 1, 2017

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100

Analytics Barriers Marketing Organization 100

Leadspace

JANUARY 1, 2017

That fact has given many pundits and commentators in the space a healthy (or perhaps unhealthy) dose of confidence in issuing their predictions for 2017. 2017 will be the year of change, where only the strong ones pull ahead. But it’s also made those predictions somewhat… predictable. 1) Data will rule. 1) Data will rule.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. Marketers Are Committed to Ongoing Investment in Data.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Contently

MAY 8, 2017

Manulife chose to partner with us to access technology that could improve its content sharing, localization, and analytics. The post SiriusDecisions Summit 2017: The ROI of Content Marketing appeared first on The Content Strategist.

ROI 77

ROI Content Marketing Planning Advertising Agencies 77