KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. B2C marketers have traditionally been good at customer demographics and segmentation strategies.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Zoominfo

APRIL 18, 2019

Segment Your Current Personas. While basic demographics are important to know, you need to go beyond these data points. Do your homework to fully understand your different segments and have a consistent plan in place for how many times you plan to call and email these people and what your message is. Define Your Services.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. The state of social media in 2021: demographics. those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For example, creating an audience to target in LinkedIn based on contact segments already in your CRM. Employ Micro-Segmentation. Most popular CRMs offer a two connection.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Brandwatch Marketing

OCTOBER 3, 2022

Klear comes packed with some really useful demographic features that allow you to see which types of people are following the influencers you are considering targeting. Matching this demographic data to your audience means you will have a better chance of delivering your message to the right people.

Tools 80

Tools Blogger Demographics Social Media 80

SmartBug Media

JANUARY 8, 2020

Geofencing can be configured to target a certain place (such as the mall mentioned above), a demographic market area, a business category (e.g., Using the Sephora example above: a marketer would not send out the “lipstick” messaging to any Jane, Dick or Harry that walked by, rather would have targeted that ad to a specific demographic.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Adobe Experience Cloud Blog

APRIL 1, 2019

When you examine your audience, you’ll likely find a similar passion that unites your consumers regardless of individual, demographic differences. Everyone knows audience segmentation is key, but grouping that audience based on psychological factors gives you a richer understanding of who you’re marketing toward.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Hubspot

MARCH 19, 2019

Marketers who use segmented campaigns note as much as a 760% increase in revenue. Demographic Email Marketing Statistics. Adestra , 2016). Marketers who use segmented campaigns note as much as a 760% increase in revenue. >59% of marketers say email is their biggest source of ROI. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Televerde

JANUARY 11, 2018

A data segmentation strategy can help you separate your market into categories that are measurable, addressable, and relevant. Televerde’s data intelligence solution was the key to performance that the people at LifeIMAGE were looking for in 2016. Strategy and Planning. within a few months. Read the healthcare case study now.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. This is where top-tier Advanced TV data targeting and segmentation come into play. Stay tuned for more. Download the full whitepaper here. — Major U.S.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Marketing Insider Group

JULY 27, 2015

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. Such a model needs to capture not only core contact and firmographic/demographic information, but also must capture key segmentation information (which may not be firmographic/demographic), as well as behavioral information at a content offer and engagement channel level.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

PureB2B

MAY 30, 2022

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Cintell

FEBRUARY 25, 2015

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Hubspot

AUGUST 24, 2020

Ad sets — subsets of a campaign that could feature their own budgets and target separate audience segments — were introduced. Those sets gave advertisers a new level of structure for honing in on, best appealing to, and better understanding demographics of particular interest. 2016: Facebook introduces bots to its Messenger platform.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Oktopost

JANUARY 13, 2020

Demographics lean male—the gender ratio is about 55/45%. In 2016, Quora Ads was launched, providing businesses with various ways to target and connect with Quora users to deliver relevant ad content. The user base is educated: 65% have a college degree. 60% of advertisers on Quora are B2B. What Are the Targeting Options for Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

The Point

JANUARY 29, 2015

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc. are really working. (AN)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Televerde

DECEMBER 19, 2017

A segmentation strategy can help you separate your market into categories that are measurable, addressable, and relevant. Televerde’s data intelligence solution was the key to performance that the people at LifeIMAGE were looking for in 2016. Strategy and Planning. Data intelligence improves sales health for medical tech company.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Multi-Channel Psychographics 49

Contently

AUGUST 17, 2016

According to Ethan Klapper, The Huffington Post’s global social media editor, when you segment Facebook in narrow audiences, “You’re going to reach more people who are going to have an interest in what that page is about.” ” BuzzFeed’s publisher, Dao Nguyen, told Fast Company in February 2016.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

SWZD

SEPTEMBER 30, 2019

billion in April, 2016. Customer Segmentation. We asked Mary about her team’s approach to market segmentation and go-to market strategy. Founded in 2004 and headquartered in Sunnyvale, California, Ruckus Networks, also known as Ruckus Wireless, Inc., Background and Career.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Outbound Engine

DECEMBER 4, 2019

Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages. How can you help them do it better? A buyer persona done well will give you a target and direction.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). Sometimes random is just random. But now that this is on my mind, I've taken a look at the larger attribution landscape.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Content Standard

DECEMBER 28, 2018

In 2016, Amazon’s Alexa products dominated the comparatively small market of around 5.5 For marketers, this means that 2019 may be the first year a sizable, multi-demographic population is interacting with the web without interacting with screens. million smart home devices. Image attribution: Kevin Bhagat.

Trends 101

Trends Planning Paid Search Agency Amazon 101

ClearVoice

DECEMBER 16, 2018

leap from 2016 that is projected to spike even higher in the coming year. Use your data collection software as you typically would to identify the demographic for your target audience; and then, instead of bringing them to a sales-driven landing page, engage their interest by introducing a perky, helpful chatbot. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Tips for List Segmentation. Be Mindful of List Segmentation. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. And who can blame them? By doing this, you’ll create a more focused email list.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

SalesIntel

DECEMBER 6, 2023

According to LinkedIn’s State of Sales 2018 , CRM adoption by companies has grown 113% since 2016 and by 2018, 64% of sales professionals used CRM applications. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. On Facebook, for example, you can segment an audience based on user location, age, interest, job title, and even employer industry.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Tips for List Segmentation. Be Mindful of List Segmentation. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. And who can blame them? By doing this, you’ll create a more focused email list.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Social platforms provide demographic data for their users. Facebook, for instance, has a wealth of demographic data about its user base. J7hiSQ6BeL pic.twitter.com/TJUmjpckMf.

Social Media 87

Social Media Media Paid Search Agency Advertising Agencies 87

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Each lead includes name and address and is often enhanced with additional demographic and contact data. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

QuanticMind

MARCH 27, 2017

In terms of device-based attribution – if you hadn’t heard, 2016 was the year of mobile. After all, in 2016, mobile clicks exceeded desktop clicks for the first time. Local search is big, with “near me” searches doubling in volume in 2016. Which means that 2017 is also the year of mobile (and presumably, 2018 will be as well).

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

6sense

DECEMBER 10, 2021

Segmenting leads into these five types helps you to define your tactic for dealing with each of them. There are many qualification frameworks – from the oldest BANT from the ‘60s to the newest NOTE introduced by Sean Burke in 2016. Demographics attributes (age, location, job title, and salary).

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Hubspot

MAY 25, 2016

Demographic Targeting: You can target based on education, employment, household, and lifestyle details. Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience. Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

KEO Marketing

APRIL 28, 2017

Customer segmentation. Segmented emails are 13.1% more likely to be opened than those that are not segmented. There are several methods of segmenting including by demographics, age range and device. Resend unopened emails.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40