SmartBug Media

NOVEMBER 5, 2019

Below are eight examples of some excellent infographics. Helping Customers Find Their Product Fit. Helping Customers Find Their Product Fit. This infographic has a great use of fonts to capture an overall style, which is also distinct in their use o f illustrations over product photos.

Examples 73

Examples Guidelines Design Statistics 73

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. Need help with your generative AI strategy?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Being annoying and giving your customers the information they want are two very different things. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

Brandpoint

NOVEMBER 15, 2022

In fact, I believe SEO is a major point of contention and a huge divider between teams of creatives, PR professionals, product managers and digital marketers. From a product management perspective, however, abandoning the “gliding windows” term would be detrimental.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Hubspot

JANUARY 29, 2019

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size. Grado Labs.

Examples 101

Examples Branding Brand Identity Ad Exchange 101

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . And today customers want to do more than buy cars.”. AnnGynn Click To Tweet. Know your purpose.

Examples 90

Examples Paid Search Agency Content Trust Marketing 90

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy).

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Bannerflow

JUNE 17, 2021

But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide. Of which, Amedia Kreativ is the in-house creative agency for the publisher.

Display 98

Display Campaigns Best Practices Banners 98

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Understanding what makes your customers tick is key to successfully marketing to them. A friendly chatbot doesn’t just tell the customer information about your company.

Storytelling 249

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 249

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Searches For “Affiliate Marketing” on Google Have Doubled Since 2016 According to Google Trends data, there has been a consistent increase in people searching worldwide for the term “affiliate marketing” since 2016. But there are other payment models, too.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?),

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Leadspace

JUNE 24, 2016

He also made this point: “Access to those users, as well as the enormous amounts of data they throw off, could yield insights and products within Microsoft that allow it to monetize its investment.” Integrate and Heinz Marketing published a list of 40 Demand Marketers Who Are Changing the Game. ” In a Yahoo!

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Content Standard

JANUARY 13, 2016

Below, we unpack four major trends and where they’re headed in 2016. Brands dabbled in virtual reality and augmented reality in 2015, offering customers novel ways to experience their products and services. A Home Depot app allows users to envision what a specific paint color would look like in their home, for example.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

SmartBug Media

APRIL 28, 2022

Show first-time visitors top-of-the-funnel offers, and show existing customers product demos or product FAQs. Customize to Location. Another way you can customize based on location is regional. Tailoring content to a customer based on their location can create a connection on a deeper level. Don’t Overdo It.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

KoMarketing Associates

SEPTEMBER 1, 2016

While Chinese people love to use it for connecting with family and friends as well, they also utilize social media for communicating with colleagues, following news and interesting content, learning and sharing knowledge, asking for help, and giving recommendations on products or brands.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy.

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 160

SEO Content Paid Search Agency Youtube 160

Hubspot

JULY 7, 2017

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

JULY 9, 2018

Brandwatch just released The Emoji Report , a comprehensive analysis of every emoji published on Twitter over the past two years. For example, according to the report, the use of negative emojis has increased 9.5 percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9

Internet Marketing 152

Internet Marketing Custom Publishing Marketing Report Analysis 152

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). Retaining Customers.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Martech

MAY 8, 2023

Content recommendations and product recommendations have been powered by AI for years. Adobe Sensei and Salesforce Einstein date from 2016. AI writing tools aim to create customized texts on demand. An algorithm is easily created; let’s take a simple example. Is AI in marketing something new? Is all this new?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. However, the content space is noisy. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. For instance, earning points, offering rewards and introducing contests are all examples of gamification.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. Reach a broad, global audience.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. Here are some examples you can take inspiration from.

Ethics 62

Ethics Planning Work Management Advertising Agencies 62

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Published on.

Branding 89

Branding Brand Identity Advertising Agencies Paid Search Agency 89

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. That was down from 72% in the 2016 edition of the survey. The mistake many companies make is to cast themselves, rather than their customer, as the hero of their case studies.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. The Martech Landscape Did Not Shrink. Make That 268. Blissfully).

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Using psychology and data to get customers closer to purchase . I think it’s fair to say there’s a trend here.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Sprout Social

DECEMBER 8, 2020

In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. More and more videos are being published, which means you’re competing against a lot of content. For example, Facebook livestreams can be as long as 8 hours. Product videos. Videos should be accessible.

Social Media 128

Social Media Practices Video Marketing Media 128

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Here's an example of a Question sticker in a HubSpot Story. In 2019, Instagram Stories hit 500 million daily users.

Research 101

Research Work Management Storytelling Custom Publishing 101