KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. Their “Just Do It” slogan became synonymous with the likes of Michael Jordan in the 80s and 90s, making them the brand of the world’s best athletes.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. It’s all about immersing your audience within a product and deeply engaging them.

Work Management 117

Work Management Marketing & Strategy Marketing Strategy Practices 117

Adobe Experience Cloud Blog

JANUARY 3, 2017

However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Your potential customer reads dozens of emails a day.

Case Studies 114

Case Studies Case Study Studies Practices 114

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. Helping your teams focus on high-value tasks and build stronger customer relationships. Here are their stories.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Searches For “Affiliate Marketing” on Google Have Doubled Since 2016 According to Google Trends data, there has been a consistent increase in people searching worldwide for the term “affiliate marketing” since 2016.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

Brandpoint

NOVEMBER 15, 2022

In fact, I believe SEO is a major point of contention and a huge divider between teams of creatives, PR professionals, product managers and digital marketers. From a product management perspective, however, abandoning the “gliding windows” term would be detrimental.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy).

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

NOVEMBER 20, 2019

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.”

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Understanding what makes your customers tick is key to successfully marketing to them. A friendly chatbot doesn’t just tell the customer information about your company.

Storytelling 251

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 251

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Like all content marketing, offering quality content is the best thing you can do for driving your intended results. How-To Videos People learn most about a product or service by seeing it in action. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Young professionals these days want to invest but aren’t sure of what their best bets are. Content Marketing 2016 & SEO. And then send it to the 3rd party publisher.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Why You Should Know the Best Times to Post on Social Media. Best Time to Post on Facebook.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Leadspace

JUNE 24, 2016

He also made this point: “Access to those users, as well as the enormous amounts of data they throw off, could yield insights and products within Microsoft that allow it to monetize its investment.” Integrate and Heinz Marketing published a list of 40 Demand Marketers Who Are Changing the Game. ” In a Yahoo!

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. Reach a broad, global audience.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 160

SEO Content Paid Search Agency Youtube 160

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

chiefmartech

SEPTEMBER 20, 2022

Last month, G2 provided empirical data of 103,528 software products reviewed on their site. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Martech

MAY 8, 2023

Content recommendations and product recommendations have been powered by AI for years. Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. And the best stories are centered around the decisions a character makes in a period of time. However, the content space is noisy. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Published on.

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). Retaining Customers.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. There’s an ocean of potential customers you can reach on Facebook. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue. Percent in 2016 Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

ClickZ

APRIL 3, 2020

Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes. Customer Experience has dominated digital strategy and product design for years. Real value exchange. Eight months later it added another 500 million.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. That was down from 72% in the 2016 edition of the survey. The mistake many companies make is to cast themselves, rather than their customer, as the hero of their case studies.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98