Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 123

Viral Marketing Social Media Video Marketing Media 123

Vidyard

OCTOBER 21, 2015

In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code. Snack on this video appetizer first! Download the 2015 Video Content Marketing Benchmark Report.

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Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%. New Marketing Data. New Marketing Data. In the US, 2.8

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Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The post Video Tech Company Leverages SEM to Drive Enterprise Leads appeared first on The Point. billion unique monthly views.

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SEM Cost Per Click Enterprise Management Paid Search Agency 222

Square 2 Marketing

AUGUST 26, 2021

Unfortunately, this content marketing strategy is from 2015, not 2021, and it definitely won’t work in 2022 and beyond. Video must be a central part of that strategy. Now here’s the good news. Netflix, Amazon, Hulu and all of the streaming services are showing us what to do.

Video Marketing 91

Video Marketing Amazon Marketing & Strategy Leads 91

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 60

Stats Video Marketing Verticals Emarketing 60

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. Getting the most out of modern SEO – in all its form factors (Video, Traditional, Mobile). Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum.

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Conference Mobile Marketing Social Media Keywords 120

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

KoMarketing Associates

OCTOBER 6, 2015

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). Casie Gillette (@Casieg) September 30, 2015. One of the things we must ask ourselves is WHY is Google recommending we do something?

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SERP Conference SEO Demographics 120

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

KoMarketing Associates

DECEMBER 15, 2015

I highly recommend watching (or reading the transcripts of) those two videos. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. People Want SEO…But Also Maybe Not SEO. There Can Be Too Much of a Good Thing.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. So what exactly is 4K TV? Live streaming. Like this post?

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

DECEMBER 12, 2017

Well, your leads want more video! It’s great that leads want more video but how can you use your videos in the most strategic way possible? Well, video can help breathe new life into a variety of your channels and campaigns which will increase leads and drive demand. Aberdeen, 2015) – Hubspot.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Contently

JUNE 27, 2016

That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.

Small Business Marketing 114

Small Business Marketing Video Marketing Business Budget Programs 114

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Therefore, to max audience for any content, start with video.” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “You’ve probably got a device on you that can shoot decent video, so what’s stopping you?

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Marketing Insider Group

JULY 18, 2016

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. The post How Brands Can Leverage The Insatiable Demand For Video Content appeared first on Marketing Insider Group.

Demand 100

Demand Video Marketing Brand Identity Branding 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

PureB2B

OCTOBER 14, 2016

Watch the video below and allow us to say thank you from the bottom of our hearts! The post PureIncubation Named to 2015 Inc. Magazine’s annual Inc. 5000 list , an elite ranking of the country’s fastest-growing private companies. From our family, we would like to thank each and every one of you for believing in us, 3 years in a row.

Video Marketing 62

Video Marketing Companies 62

Contently

APRIL 18, 2017

The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape. But with video, the metrics are crude; every platform has a different definition for how much time counts as a view. Although he definitely would’ve been a YouTube star.).

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

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Statistics B2B Marketing B2B Zoominfo 198

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. In 2015, they introduced their “mobile-friendly” update , and in 2016 mobile-first crawling and indexing began. The mobile-first crusade was Google’s doing.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Therefore, to max audience for any content, start with video.” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “You’ve probably got a device on you that can shoot decent video, so what’s stopping you?

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Oktopost

JUNE 27, 2017

It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … What types of content do you see?

Social Media 0

Social Media Video Marketing Media Facebook 0

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Here are three things you need to act on to increase your marketing results. eNewsletters, 3.)

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Top of Funnel Customer Surveys B2B Marketing B2B 100

Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. While they also excel in the video and social media categories, their infographic game is also on point.

Content Marketing 326

Content Marketing Work Management Content Marketing Management 326

Vidyard

JUNE 30, 2017

Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. The Role of Video? What makes video and specifically, interactive video a good bet for the future of content? Using Data.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Content Standard

NOVEMBER 20, 2014

Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). Fast forward to almost-2015. The Shift to Video Marketing. Enter video storytelling, and let’s dust off that 2011 approach. Video is, by far, the most effective way to reach consumers on mobile and social platforms.

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Storytelling Video Marketing Allocation Television marketing 40