QuanticMind

MAY 17, 2018

Nothing is as frustrating as knowing an amazing marketing technique exists like PPC, but not knowing how to optimize it to increase PPC Sales. No one needs to tell you, for instance, that PPC advertising works. It certainly did to language acquisition company Babbel back in 2015. Sound familiar? How much should you bid?

Case Study 40

Case Study Case Studies PPC Studies 40

EMagine B2B Blog

JANUARY 7, 2015

As of 2015, I’m officially going on an anti-crap rage at home and at work. Windex your life goggles so 2015 starts off crystal clear. January is the best time to refresh your PPC keyword list. In addition, if a PPC keyword has an average click through rate below.40%, So let’s do this – join me in ridding the unnecessary.

Organization 40

Organization PPC Rules Keywords 40

Webbiquity

MAY 18, 2021

The exodus ticked up in 2015 and began to accelerate in 2017. 4/15 #digitalmarketing #influencermarketing #b2b #contentmarketing #SEO #PPC #hashtags. Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. ” — Voltaire.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. We’d also love to hear your thoughts on what’s important for you and your company to achieve in 2015.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Example of landing page experience via PPC ad.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ANNUITAS

APRIL 14, 2015

For a fraction of your monthly (or perhaps daily) PPC spend, what could you do to help your team do their jobs more effectively? Take a look at your marketing budget, and consider the value in diverting some of the money spent on tactics and investing it into your people. Isn’t that worth investing in?

Marketo 100

Marketo Class Training Budget Programs 100

KoMarketing Associates

DECEMBER 14, 2017

percent in 2015. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent of the total netizen population, a substantial jump from 90.1

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

seo.co

MAY 31, 2023

If they’re a seasoned SEO consultant, or they have lots of experience managing PPC campaigns, that’s great! Google Webmaster Tools rebranded itself as Google Search Console in 2015. Pay per click (PPC) advertising can be a seamless way to generate new traffic to your website for a reasonable amount of money.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

JUNE 23, 2015

And in PPC search ads, 86% of all ad impressions accrue to the top four spots. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. In PPC search ads, 86% of all ad impressions accrue to the top four spots. billion in 2015.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. “When entrants share a lot of technical data around their case studies.”

Paid Search Agency 109

Paid Search Agency ROAS Case Study Case Studies 109

Webbiquity

MARCH 1, 2016

Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. A mere 12% use PPC ads. ( Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. Payfirma ).

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Web users had deployed an ad blocker as of late 2015. Spending on digital marketing is projected to increase by 12% to 15% on average. Measurement remains problematic. Relevate ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Martech

JULY 29, 2021

Northpass was launched in 2015. When looking at the level of complexity of our features, we see that Channacademy learners that finished an Expert course use our most complex feature — the PPC tool — an amazing 210% more often.” They didn’t allow for external distribution and integration into CRM and marketing systems.

Education 127

Education Advertising Agencies Paid Search Agency Work Management 127

Webbiquity

DECEMBER 18, 2018

Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest). The image below, which is taken from a Slideshare presentation, provides a snapshot of the holding company assets in 2015. Forbes, meanwhile, “only” publishes 400 pieces of content daily.

Training 212

Training Planning Work Management Marketing Management 212

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Only B2B

FEBRUARY 23, 2022

According to Statista, more than 38% of China’s population had a smartphone in 2015. As a result, a multi-faceted lead generation strategy must encompass not only site content, social media, PPC, and email marketing, but also traditional advertising media. In 2019, there were almost 675 million smartphone users. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Optinmonster

AUGUST 19, 2023

And Pay-per-click (PPC) ads are fourth on the list, bringing website visitors for around 34% of marketers. Annual Growth Rate of Affiliate Marketing Revenue Reaches 10% Affiliate marketing has been growing a lot, making 10% more revenue every year since 2015. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. So if you’ve entered “branded PPC active” as a dummy variable for historic data, and then left it blank for future periods, the model will assume you have branded PPC turned off in the future.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Content Standard

OCTOBER 27, 2015

For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. Close to 50 percent of all job listings included “social media” in the description, and as of January 2015 more than 0.1

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. Close to 50 percent of all job listings included “social media” in the description, and as of January 2015 more than 0.1

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

KoMarketing Associates

NOVEMBER 12, 2015

Ratings and reviews can be important for SEO and PPC. As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website. ABOUT PAGES/COMPANY PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MARCH 9, 2015

But think about this alternative anxiety instead: according to the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs, the top two challenges, by over half of respondents, was in producing engaging and producing it consistently.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2015

PPC, content, advertising, and sales can research the language or keywords that have the most traffic and conversions. Images via Pixabay; screenshots taken September 2015. While the most robust SEO and audit tools are paid, consider this investment for your entire department very worthwhile.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Hubspot

MARCH 11, 2015

Instead of using PPC to acquire new leads, which can put a dollar amount on your leads upwards of $300, try blogging. No paying for ad space or running a PPC campaign (which will most likely take you more time, anyways). As a content marketer, you already have access to plenty of awesome blogging platforms.

Business Blogging 28

Business Blogging Stats Business PPC 28

KoMarketing Associates

APRIL 2, 2019

His answer to a 2015 question on top productivity tips has been viewed more than 453,000 times and was featured in articles from Forbes, Inc., JD is also the podcast host of Grow with Quora and The PPC Show. Time, and Quartz. Quora Sessions. Also consider conducting a Session on Quora.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Adobe Experience Cloud Blog

APRIL 3, 2015

For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Here’s the information you have: One team member is dedicated to PPC, SEO, and the website, while another is focused on lead nurturing, email and content. The Missing Piece of Your 2015 Marketing Budget.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

EMagine B2B Blog

JANUARY 5, 2015

This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. I am a B2B PPC gladiator. I am a hunting guide in the thorny PPC forest. I love brainstorming with clients and exposing them to all the options available with Google, Bing, and Social PPC.

Adwords 40

Adwords PPC SEM Click Rate 40

KoMarketing Associates

SEPTEMBER 1, 2016

For example, when we helped a client launch Baidu PPC campaigns, we suggested integrating a QQ app into their website. Currently, social media plays a significant role in the daily life of people in China. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Here’s what I believe emagine’s B2B clients need to know. Goodbye Queries Report. Hello Search Analytics.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Unbounce

FEBRUARY 13, 2019

As I wrote elsewhere , “Turbo-charged landing pages result in more traffic and higher engagement, boosting conversions and helping PPC campaigns win increased ad impressions for less.” Tracking, for instance, has improved dramatically since AMP launched in 2015. Want more insights about page speed?

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111