Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 67

Marketing AI Lead Ranking Lead Scoring Enterprise Management 67

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . 32% of US internet users are now on Instagram.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Of course, search, like all other digital marketing tactics, continues to evolve. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. Who Is Using Social Media in China? The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Not bad for a year’s work, right?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

JANUARY 16, 2015

Here are 9 ways to refresh your digital marketing for 2015. Refresh all statistics and facts about your company, brand, products, and services. Change the copyright to 2015. Reputation check – Review media clips and search engine results to understand what is being said about you and your business across the Internet.

Planning 80

Planning Copyright Copywriting Privacy 80

Content Standard

JANUARY 24, 2015

But in 2015, who you know will matter more than ever—especially when it comes to building and growing your digital brand. As social networks become more prominent in consumer activity, including research and decision making, influence marketing will invariably play a big part in shaping thoughts and perspectives.

Peer-to-peer 40

Peer-to-peer Planning Trust Marketing Social Networks 40

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Marketers may not feel this initially. Thank Tom Wheeler for that.

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 34% watch product and informational videos.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Hubspot

NOVEMBER 8, 2017

The internet of things is one such topic. If I'm being completely honest, the only reason why I give so much thought to the internet of things is that I write about tech. Now, as a marketer -- I care. And what, once and for all, is the internet of things? What Is the Internet of Things? It's still emerging.

Contingency Planning 78

Contingency Planning Internet Marketing Ad Exchange Conference 78

Brandpoint

JULY 18, 2019

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Biznology

FEBRUARY 26, 2020

During 2015, Brazil’s GDP fell by 3.8 There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide. Brazilians spend nearly five hours each day on the internet using their mobile devices, on average.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

chiefmartech

JUNE 12, 2017

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. The big revelation: the average enterprise uses 91 marketing cloud services. It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). A few points worth making: 1.

Enterprise Management 87

Enterprise Management Marketing Management Service Budget Programs 87

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

seo.co

AUGUST 23, 2021

Note: if you are looking for a means of leveraging OpenAI’s GPT-3 for unique content production and scale-up, we encourage you to visit AI.DEV.co. OpenAI is a non-profit artificial intelligence research company that was founded in 2015. GPT-3 is produced by OpenAI. One of its core founders is Elon Musk, serial entrepreneur.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Marketing AI 85

Marketing AI CMS Development Automation Enterprise Management 85

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. Like every industry, media has had to quickly evolve to survive in the Internet age, and the process hasn’t been smooth or graceful.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. I like getting real opinions from real women about products and being able to read their comparisons between beauty brands too.”

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. Click here to register! MAPPING THE FINTECH COMMUNITY.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Hubspot

APRIL 19, 2019

Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience. But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Housing.com.

Mobile Marketing 72

Mobile Marketing User-Generated Content Network Marketing Click Rate 72

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Buffer

SEPTEMBER 30, 2022

When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in the workplace. I always wanted to build something big. Why not get started?

Communities 78

Communities Paid Search Agency Newsletter Network Marketing 78

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

EveryoneSocial

OCTOBER 13, 2020

Other virtual selling statistics worth noting: 60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. You know the classic tools like GoToMeeting, WebEx, and now tools like Clearslide and Zoom that help you sell from anywhere you have an internet connection. . Salesforce ).

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Content Standard

FEBRUARY 14, 2017

New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets. Other calls to action built into the video can be tracked through analytics.

Video Marketing 82

Video Marketing Marketing & Strategy Marketing Strategy Barriers 82

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Biznology

JANUARY 27, 2016

There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. This is a 30 per cent increase from 2015. Gartner’s prediction also says that the number of connected devices and products will reach 20.8 s forecasts, 5.5

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. This correlates to some degree with market presence. Kemvi is just emerging from stealth and plans to launch formally late this year or early 2015. At least a dozen firms are now following that path. There are probably others.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. While what Skittles did was both creative and clever, it was still pretty expensive.

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98