Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Brilliant keyword research attempts to get into the minds of prospects and customers, uncovering needs and desires, yielding insights that can help you create more meaningful, compelling content.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

JUNE 25, 2015

Think for a moment about the last time you consumed a memorable piece of content. Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. GoPro consistently does an incredible job with video content, as seen on the company’s YouTube page. But, why just use one smartphone or GoPro?

Storytelling 152

Storytelling Video Marketing Campaigns Case Study 152

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Content Standard

APRIL 27, 2018

There’s a reason Coca-Cola has plastered its name onto almost every advertising surface and consumer product imaginable, and it’s the same reason you can’t seem to shake companies chasing you with emails, sponsored social media posts, and other digital content: Persistence pays off. Why We Give Preference to the Familiar.

Storytelling 77

Storytelling Brand Identity Branding Ethics 77

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). But we have a solution. That’s our job.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence.

SEO 179

SEO Content Paid Search Agency Youtube 179

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. Make sure your content strategy fully addresses your goals—not works against them.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. By 2015, Variety had been sold to Jay Penske and Penske Media. Below is our interview with Dea.

Storytelling 59

Storytelling CMO Advertising Agencies Custom Publishing 59

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together. Come aboard.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Tweet this ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Marketing Insider Group

JULY 20, 2015

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. ” It turns out, he knew quite a bit.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.” Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 103

Storytelling Content Paid Search Agency Marketing & Strategy 103

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Topics range from optimizing content for search and mobile to writing for marketers. Content Rules! consistently creating quality content.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Even a few of your contributors have started to produce long-form content on their own sites.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Contently

JUNE 22, 2016

When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. Or you could watch The Avengers.

Content 113

Content Hubspot Storytelling Facebook 113

ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Storytellers must be able to write with the intention of driving results from their target audience.

CMO 168

CMO Planning Storytelling Ad Building 168

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Key stakeholders will withdraw their support at crucial moments and pieces of content we thought would skyrocket will hardly produce one lead. Get Into the Ring.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. Now that brands are creating their own content, many don’t need to pay for placement.

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Marketing Insider Group

DECEMBER 5, 2014

There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. This is a piece of “content” generated by a “newsroom,” after all. This content was not programmatically delivered. Why is this The Best Paragraph On Content Marketing I’ve Read All Year ?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Content Marketing Best Practices 100

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Of the content created, Capital One turned nine of the images into Instagram ads. Strategic Influencer Partnerships.

Advertising Agencies 160

Advertising Agencies Brand Identity Branding Paid Search Agency 160

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Vidyard

DECEMBER 30, 2015

In fact, marketers using video are growing revenue 49% faster than those who aren’t and 74% of B2B marketers say video content converts better than any other medium. This video won a 2015 Video Marketing Award! The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Sample a product.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. You can utilize this information to better inform your 2015 strategy. Topic #3 — Words, words, words: The almighty power of content. Build a customer-centric content strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120