Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. The leading platforms for U.S. iMedia Connection ). 81% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. By 2014 mobile is predicted to overtake desktop Internet usage. 70% of mobile searches lead to online action within an hour.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. This number rose from 15% in 2014. is growing.

Stats 93

Stats Gartner Thought Leadership Click Rate 93

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent. By 2014, they saw around 5,000. That’s right.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Unbounce

NOVEMBER 13, 2021

White papers make terrific lead magnets —content you provide to visitors in exchange for their contact info. This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Image courtesy of Applause. What does this landing page get right?

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? ABM and Leads.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Stats About Marketing Technology Stack Growth & Success. in investments and acquisitions alone in the last three months of 2014.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Navigate the Channel

DECEMBER 21, 2017

interactions per 1000 followers, Instagram takes the lead in social media engagement. Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. Instagram has the highest social media interaction rate.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

ClearVoice

JUNE 14, 2019

What is a lead in writing? The lead should capture the essence of the who , what , when , where , why and how — but without giving away the entire show. Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead.

Examples 110

Examples Marketing Qualified Leads Leads Lead 110

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Total Number of all U.S.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Adobe Experience Cloud Blog

MARCH 27, 2014

Check out our infographic below for some key stats found in Software Advice’s survey. Another key finding was that the top reason companies evaluate marketing automation software is to improve lead management and automate processes. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

ANNUITAS

MAY 28, 2014

In order to innovate, you need to lead by being an agent of change and “inserting yourself into the strategy.” How does a marketer accomplish this? A few stats show that CEOs have large expectations -. - 81% of CEOs say the importance of marketing has risen. - 71% of CEOs have increased involvement in marketing.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. “In

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Brightedge

MAY 16, 2021

Marketers make change by creating tension which leads to new choices. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MARCH 13, 2014

Small- and medium-sized businesses are turning to social media to generate leads and customers. How SMBs Are Using Twitter in 2014. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.” B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Pearl Digital Marketing

JULY 16, 2019

Local SEO stats have shown that almost 9 out of 10 people will search Google Maps for the address of a local business. Local SEO stats have shown that almost 9 out of 10 people will search Google Maps for the address of a local business. This stat was published in 2014, but it is still relevant today.

SEO 56

SEO Ad brokers Stats Internet Marketing 56

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. Research Ardath Albee lying with statistics Stats' But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Handing off leads that go nowhere? A 2014 CSO Insights study on sales effectiveness showed that: 55% need improvement nurturing leads. Modern B2B marketers like numbers. Confused and frustrated sales teams?

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 8) While ROI tops marketing challenges, the #1 marketing priority is lead generation (24%) followed by lead conversion (21%).

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

Enterprise Management 228

Enterprise Management Twitter Marketing Management B2B Marketing 228

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . B2B companies who actively blog receive 67% more leads than those that do not ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

LeadSquared

MARCH 30, 2017

Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. All there stats tell us one thing. Here are a few stats to show how effective it can be. Google AdWords is something every business wants to use for lead generation. Google generates 97% of its revenue from its ad platforms. Source: Unbounce.

Adwords 52

Adwords PPC ROI Google 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects?

Sales Qualified Leads 28

Sales Qualified Leads Marketing Qualified Leads Leads Lead 28

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. Tweet this stat ). Tweet this stat ).

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014.

Trends 40

Trends Planning Content Marketing Case Studies 40

NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Here are the stats to prove it. Kapost ). .

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. After an hour of research you’re left with more questions than you started with.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? ABM and Leads.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40