KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Link Building Campaign Engagement Metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

seo.co

MARCH 11, 2021

A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. This isn’t fair if you’re not the one who built the link in the first place. Fortunately, Google has a tool that can help you – the Disavow Links tool.

Google 64

Google PageRank CAN-SPAM Domain 64

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

DAGMAR Marketing

OCTOBER 25, 2023

This update was released with the intention to: Reward high-quality online content Reduce the amount of low-quality, spammy search results Enhance the overall user experience As Google’s third core algorithm update, it is safe to say that they aren’t a new concept. Google generally rolls out core updates several times a year.

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52

seo.co

APRIL 22, 2021

If you want some good fodder for conversation in marketing circles, just bring up link building. Those who understand link building and have spent time working on link building campaigns firsthand understand the power that properly placed backlinks can have on search results. Google hates link building.

Link Building 101

Link Building Ad Building Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

KoMarketing Associates

DECEMBER 18, 2014

10 Things I’ve Learned About SEO in 2014. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

Social Media 120

Social Media SEO Media Link Building 120

Webbiquity

JUNE 23, 2015

Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. 3 General Search and Google Stats and Facts. Google accounted for nearly 40% of all U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Hubspot

NOVEMBER 14, 2018

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. million users per month in 2014, plus many more today. Creating Quality Content.

Startups 71

Startups Google Press Domain 71

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. Google can be a real pain in the …. By getting people to talk about you, search for you, share your content, and oh right…link to you. SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

seo.co

JANUARY 14, 2021

Table of Contents. + To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. You’ll have to master many strategies , including content writing and link building.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

seo.co

DECEMBER 8, 2020

Table of Contents. Google Sends Businesses into Meltdown Over Guest Blogging. + What Guest Blogging Content Does Google Punish? No matter what type of website you have, whether it be for business or a hobby, everyone wants to be #1 on Google. Google Sends Businesses into Meltdown Over Guest Blogging.

Lead Scoring 69

Lead Scoring Lead Ranking CAN-SPAM Blogger 69

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. What is Content? Who doesn’t love stats?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Pearl Digital Marketing

OCTOBER 13, 2019

The search engines (especially Google) change their ranking factors periodically. The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Content is king?!? Links are the only content you need. Google's lying to people.

Google 28

Google De-duplication Skype CAN-SPAM 28

seo.co

MAY 4, 2020

Private Blog Networks – Table of Contents. The PBN Google Crackdown of 2014. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort?

Link Building 98

Link Building Ad Building Domain Outreach 98

Hubspot

AUGUST 22, 2019

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. billion Google searches are made every day ?

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

FEBRUARY 28, 2017

Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. which really has nothing to do with the typical content generation and placement duties of a traditional agency. 4) Approaching the Link Building Apocalypse. But how high is that reward, exactly?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Service 28

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Link Building Tips for Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Link Building Tips for Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

SEPTEMBER 16, 2014

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links?

Link Building 100

Link Building SEO Ad Building Guidelines 100

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

JANUARY 15, 2014

To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. Barely a month went by without a significant update to Google’s algorithm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back.

SEO 28

SEO SERP PageRank eCommerce 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

DECEMBER 12, 2013

If you''re still struggling to get that lovin'' feelin'' from your friends at Google, consider this post a good 101 class. Yes, content creation and link building the right way takes time and effort, but that doesn''t mean that time and effort isn''t worth it. 2) Failing to Focus on Quality Content.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Marketing Insider Group

APRIL 1, 2016

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center.

Link Building 100

Link Building Ad Building Branding Brand Identity 100

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

ClearVoice

JUNE 13, 2022

If you want your content to show up and continue ranking well in 2022, there are a few strategies and tactics you’ll need to work on. Essential SEO strategies include keyword research, content creation and optimization, and link building. E-A-T was first introduced by Google back in 2014. E-A-T everything.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

seo.co

FEBRUARY 15, 2022

Google made an official announcement that they would be making a change to their ranking algorithm to favor pages with HTTPS encryption over those without it. HTTPS, a marker of SSL encryption on a webpage, is getting more attention due to a recent announcement by Google that indicates a greater search engine preference toward HTTPS sites.

SEO 98

SEO Domain Lead Scoring Lead Ranking 98

seo.co

DECEMBER 29, 2020

Table of Contents. + 1998 – Google goes live. 2004 – The Google search engine gets personal. 2014 – Cloud computing becomes the standard. 1998 – Google goes live. 2004 – The Google search engine gets personal. 2014 – Cloud computing becomes the standard. 1965 – The term “hypertext” is coined.

Skype 88

Skype Work Management Internet Marketing Domain 88