Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Savanta

JULY 14, 2014

The average budget increase is 19%, and 1 in 10 report a growth of over 50%. Website development is set to receive an average of 10%, with the related area of SEO/PPC on 8%. In Q1 2014, 39% of marketing spend was on digital. Only one third (34%) use direct sales, but if they do it receives 21% of budget.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Onalytica B2B

NOVEMBER 18, 2015

times higher in H1 2015 than the overall average in full-year 2014. @liveotherwise. Making It Up. etspeaksfrom. ET Speaks From Home. OhNoItsBex. ChelseaMamma. ChelseaMamma. KiddyCharts. KiddyCharts. Ohsoamelia_blog. Oh So Amelia. TheRealSupermum. The Real Super Mum. clairejustineo. clairejustineoxox. beckvalleybooks. Playing by the Book.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Paul Asadoorian. Andy Ellis.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

JANUARY 19, 2016

Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

PureB2B

MAY 2, 2016

Topsfield, MA - The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. Pure Incubation makes The Boston Business Journal Fast 50 list.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

ClearVoice

JUNE 10, 2020

While the top 10% of ClearVoice articles in terms of earned organic search visits averaged 1,834 words in length, the bottom 10% of ClearVoice articles in terms of earned organic search visits averaged only 821 words in length. Based on new articles published in 2019 vs. new articles published in 2014. Word Count Ranges.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData. Anyway, James, let’s jump into it here. The Product.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 8, 2016

67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. billion in 2014 to $313.42 Just 10% of these marketers use podcasting. 8 Stats About Content Marketing Use and Trends. Stratabeat ). SocialTimes ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Social Media Strategies Summits February 10-12 in Las Vegas, NV. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Paul Asadoorian. Andy Ellis.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Martech Advisor

DECEMBER 19, 2019

Over 10 million posts have been shared under the hashtag so far. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 Example : Forever 21 and Taco Bell collaborated to launch Forever 21 x Taco Bell - a Taco Bell themed clothing collection.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

MARCH 1, 2016

52% of senior marketing decision makers say their spend includes online advertising, but only 21% said the same for SEO despite the fact that search engines display so much of their digital advertising. Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets.

SEM 100

SEM Paid Content Stats SEO 100

Onalytica B2B

SEPTEMBER 3, 2015

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. times higher in H1 2015 than the overall average in full-year 2014. Kevin Bankston. Marie_a_Paris. Marie Mawad. Christopher Soghoian. Nikhil Pahwa.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Webbiquity

MAY 17, 2016

Pricing: free to $21 per month. 10 Best Content Research Tools. For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. 10) Google Drive Research Tool.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. 22 Content Marketing Facts and Statistics. TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

SEPTEMBER 4, 2020

The best time to send an email is around 10 a.m. Nine out of 10 digital video viewers watch videos on YouTube. 10 percent of Americans can only be reached through smartphones. ( The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. SmartInsights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

DECEMBER 16, 2013

10 Lessons from the World’s Most Captivating Presenters from HubSpot . 10 Leadership Lessons I Wish I Learned In My 20′s from Todd Wilms. 10 Powerful Body Language Tips for your next Presentation from soappresentations. With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014!

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Entrepreneurship Taught Me I Suck At These 10 Things! Matt Heinz (@HeinzMarketing) October 24, 2014. Kim Garst is a keynote speaker and Forbes Top 10 social media influencer. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

PureB2B

MAY 2, 2016

Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. The company ranked #23 on Inc.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

PureB2B

MAY 2, 2016

Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. The company ranked #23 on Inc.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Content Marketing Institute

JULY 3, 2018

I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. I received 170 views, four comments, and 21 “likes.” Kristen posts a status update: Notice at the end she references her full LinkedIn article: HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Navigate the Channel

DECEMBER 21, 2017

March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. June 21, 2016 – 500 million over 9 months. Take a look at these stats: October 6, 2010 – Instagram Launch. February 26, 2013 – 100 million users acquired over 28 months. September 22, 2015 – 400 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Onalytica B2B

MARCH 23, 2016

We spoke to Hayley (TPB) (#7), Shannon Wilson (#10), Sarah Wong (#11), Em Sheldon (#18) and Charlee (#20). times higher in H1 2015 than the overall average in full-year 2014. WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging. Emily Knott. TeaPartyBeauty.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Hubspot

APRIL 1, 2020

When the platform first launched its app, they realized that 10% of users were uploading horizontal videos upside-down. Upon further research, YouTube's team realized that 10% of the population was left-handed. In 2017, gender diverse executive teams deliver 21% more profitability than teams with no gender diversity.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Webbiquity

FEBRUARY 23, 2016

Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. 21% of consumers say they unfollow brands that post repetitive or boring content. Just 28% of Internet users say they use only one social networking site. But of those users, 79% are on Facebook. ( Pew Research ). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 We spoke to Daniel Corey (#2), Rob Crasco (#5), Sanem Avcil (#10), Bob O’Donnell (#14) and Brennan Spiegel (#15). WHAT ARE THE EXPERTS SAYING? OMGitsfirefoxx. Freelance Vlogger. Roy_techhwood.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

SnapApp

APRIL 18, 2016

in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. A 2015 report found that 51% of organizations use 21 or more digital marketing solutions—a 42% increase from three years ago. VentureBeat. Scott Brinker. EmailMonday.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. We reached out to some of the top 10 influencers to ask them for their views on Fintech.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

SnapApp

SEPTEMBER 21, 2017

What’s more: It was published on December 21, just 11 days before the end of the year. Here’s the assessment we mentioned earlier that was the most popular piece of content in 2013 (and third most in 2014). This illustrated interactive quiz lets users learn more about their sleeping habits in a quick, 10-question assessment.

Content 102

Content Opt-out Word of Mouth Opt-in 102

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Adtech: SF – May 20 th -21 st – San Francisco, CA. Integrated Marketing Week East – June 9 th -10 th – New York, NY. Email Insider Summit – June 10 th -13 th – Kiawah Island Resort, SC. Or a personal favorite from 2014? SAP Sapphire – May 5 th -7 th – Orlando, FL. MozCon – July 13 th -15 th – Seattle, WA. Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Content Standard

OCTOBER 11, 2014

In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013. Even more, social networking on mobile accounts for 31 percent of all Internet-engagement growth in the past year, with Facebook alone accounting for 21 percent of all time spent on mobile.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Other frequently mentioned topics among the top influencers included iPad , BYOD and Coding which all received a similar share of voice (ranging from 11-10%), followed by mentions of Mobile , Virtual Reality and Blended Learning.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Sprout Social

NOVEMBER 1, 2016

10% switched resorts. — Marriott Hotels (@Marriott) December 19, 2014. Attractions: 21%. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels. 7% vacationed in a different country.

Social Media 92

Social Media Class Word of Mouth Media 92

Onalytica B2B

AUGUST 26, 2015

This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters. We reached out to some of the top 10 influencers to ask them for their views on edtech and elearning. WHAT ARE THE EXPERTS SAYING? Scott McLeod. ClassTechTips. Monica Burns. thomascmurray. Tom Murray.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50