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APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

MAY 14, 2018

A sales lead brown out (a substantial reduction in sales leads) is usually a result of a reduction in marketing spending on lead generation. The reduced velocity starts to show up within three months of the “brownout,” as salespeople scramble to find new prospects without the help of marketing.

Forecasting 149

Forecasting Organic Leads Work Management Trigger Marketing 149

ViewPoint

MAY 29, 2012

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. Marry the art and science of marketing.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

ViewPoint

MARCH 20, 2014

So, when marketing sent me the new inbound leads, I naturally got excited. What Was Wrong with Marketing''s Inbound Leads. I''m changing the facts of the story slightly to avoid scapegoating the responsible marketing team). Marketing employees and entrepreneurs mostly. In my case, it was a bad trend.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. 2013: A Resurgence in Developing People for the New Sales Landscape.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. marketers are ahead of salespeople.

Demand 120

Demand Process Work Management Marketing Management 120

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OCTOBER 9, 2013

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Marketing automation in the hands of a fool is still a fool’s tool.”.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

ViewPoint

JULY 17, 2013

As many as 100 million people are expected to telecommute to work by the year 2013. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. They will be calling from home or another wired office. won’t be so important in 2020. Twitter: @josianefeigon.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I believe that this is market dependent. If the right person has the right pain and is in your target market, work the deal.". I would add timing back to the list. BANT isn’t BUNK.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Jim has over 29 years of sales and marketing management experience. This makes a more successful marketing campaign.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Study Lead Behavior.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JANUARY 31, 2013

As more customers deem sales calls intrusive and interruptive, companies will shrink their sales teams to better fit the market demand. Josiane cites one controversial assessment that the nationwide market for sales professionals will shrink from 20 million to just 8 million over the coming years.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

AUGUST 21, 2013

It appears that most of the pundits on this topic have a problem with outbound cold calling or what is sometimes called “interruption marketing” because when they think of cold calling they only think of the mindless smiling and dialing that far too many companies still do today. Originally published on salesandmarketing.com, June 7, 2013.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

ViewPoint

APRIL 10, 2012

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. 2011 Marketing and Sales Trends Successes and Failures. The Role of Marketing Automation & Social Media.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

JULY 11, 2013

I really liked Ardath Albee’s blog on July 9, 2013— Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. BANT is among the reasons leads passed by marketing are considered low quality. The blog is painfully honest, insightful and substantiated by facts.

Urgency Marketing 120

Urgency Marketing Lead Scoring Lead Ranking Validation 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. Click to start video at this point — I ask Bob about the changes in marketing and sales he expects to see in 2013. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. and another 10% in Canada.

Process 120

Process Allocation Marketing Management Peer-to-peer 120