ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now . The RSS feed is: [link].

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Contently

NOVEMBER 22, 2016

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. The addition of the screen is a trend that we will see more of in 2019 as it provides even more opportunities for brand marketers.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Digital Marketing World Forum

JANUARY 29, 2020

Let’s kick off with a bit about your background in digital marketing and what you’re up to at the moment? I joined M&C Saatchi Performance back in 2008, when mobile marketing was just in its infancy. I joined M&C Saatchi Performance back in 2008, when mobile marketing was just in its infancy.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

Television marketing 129

Television marketing Curation Social Media RSS 129

Hubspot

JUNE 25, 2013

Here are the biggest news stories from the world of marketing. Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Apparently Saturn''s going to be making an appearance soon. Obama''s singing Daft Punk.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. Listen Now.

Curation 129

Curation Television marketing Content Skype 129

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Social Media Marketing #contentmarketing Click To Tweet. These tips will help you leverage your organic conversations on Twitter and learn how to maximize hashtags.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. We help hundreds of the world’s top brand publishers run their content marketing programs.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. ” -@emarxe ( tweet this ). via MediaPost.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. Here's a quick timeline of his account: 2007: The Facebook Platform is launched.

Television marketing 72

Television marketing Facebook Rules Privacy 72

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. Sometimes this resulted in movie magic.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Hubspot

JUNE 20, 2013

Now, on to other slightly more relevant marketing news. Silicon Valley''s Best Marketer Is Practically See-Through. Twitter Gunning for Television. The goal is to reach viewers through live television and a second screen simultaneously. But, let''s not get caught up in the fluff. The reason for the Tesla recall?

Television marketing 28

Television marketing Cable Transparency Twitter 28

Content Standard

MAY 4, 2015

But the more Internet users skip the ad experience entirely, the more problems arise for brand marketers. Content marketing provides one work-around with potentially big returns. Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. Rise of Ad Blocking.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. ” “Everything that you see with social and mobile video on the web is completely different then anything that you’ve seen in television commercials,” he said. Towards a SaaS model. ” Building for other publishers.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I hope there is something here that will help you in your life or your marketing (hopefully both).

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126