Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. The reason?

Social Media 142

Social Media Media Marketing Management Allocation 142

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

KEO Marketing

AUGUST 7, 2017

Whether they are B2B or B2C, they need to differentiate themselves and their marketing messages from their competitors. If you run a technology company, and you want to ensure that you will accomplish your revenue goals, you need to hire a technology marketing agency that knows how to ensure business growth in your competitive industry.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Valasys

APRIL 13, 2021

The partnership capitalizes on the modern trends of digital transformation and empowers marketers as architects of buyer journeys, to digitally engage, educate, and deliver value to their customers. Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. About Folloze.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. JoePulizzi #Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. But how real are these risks for marketing organizations, and what can you do to mitigate them? The Content Marketing Deluge. Except…they didn’t.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. When asked about the necessity for quick thinking strategy and implementation, Keith Gormley, VP, Head of Marketing for the team, outlined it perfectly: . Marketing, Tipico.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Social Media Marketing #contentmarketing Click To Tweet. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Delivra

FEBRUARY 26, 2021

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Music stars like Megan Thee Stallion and Mary J.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. billion pieces of content on Facebook.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. Some sources have even ranked the promo highly on their lists of most popular viral vids from the past year. Powerful stuff.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

SnapApp

FEBRUARY 22, 2017

Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos! Read on to see marketing creativity in action. The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Now that you know what you’re in for …. Consumerist.

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. . Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. Holy Social! ” See you next week!

Skype 141

Skype Viral Marketing Social Media Facebook 141

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Account-Based Marketing + Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Content Standard

OCTOBER 8, 2016

When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter. There are exceptions, though. Gillette: “Back to My 3s.”

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin. Tweetable Moments Move fast, break things, and don’t be afraid to fail.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Biznology

JANUARY 26, 2015

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. Social Media Marketing blackberry IPhone social media social media mistakes'

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Vidyard

MARCH 25, 2014

There are two main kinds of video marketers out there. Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers? You shouldn’t market what you can’t measure. Why do these two marketers matter?

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Chris Koch

MAY 19, 2014

Viral How-Tos. In 2013, the company launched a program called MakerBot Academy, in which teachers can request a 3D printer for their classrooms through DonorsChoose.org, a crowdfunding site for educators. “I Latest Post Marketing Strategy 3D printing Apple Bre Pettis Brooklyn MakerBot MakerBot Industries NYC Resistor Pettis'

Conference 100

Conference Education Viral Marketing Class 100