Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In fact, we treat Internet marketing like a little kid treats Christmas morning. In 2013, let’s pledge to do the following. In 2013, let’s pledge to do the following. Know that social is necessary but it is JUST A CHANNEL!

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Location Marketing. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. The Second Era of Social: Stories. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Startups 48

Startups Thought Leadership Marketo Social Networks 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” ” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. a truly good SEO strategy cannot be without a technical piece.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Savanta

APRIL 15, 2014

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It’s Google+. Who’s your money on?

Social Media 120

Social Media Media B2B Fulfillment 120

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks.

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ). Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Instagram Marketing Statistics. 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. — Mike Volpe (@mvolpe) November 7, 2013.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Viral marketing is, therefore, the science and art of creating campaigns that achieve viral growth in a short time. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Tips for Viral Marketing.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 8: Content marketing and social media are separate initiatives. They are myths.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

Social Media 151

Social Media Media Social Marketing Content Marketing 151

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. What’s In It For B2B Marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Note: Some of the links included below are resources in Mandarin. High-Quality Users.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company. Or are they? Who do they trust?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO' It’s work, but well worthwhile.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Hubspot

JUNE 25, 2013

Here are the biggest news stories from the world of marketing. Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Sounds like my kind of social networking. Death to all the social networks!

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. Strategy #FutureOfMarketing'

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115