Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. This same stat was less than 10% in 2002. The figure is expected to top 220 million within the retail market alone.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. Every phone on the market these days comes equipped with a camera. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Consensus may seem like a pipe dream.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Navigate the Channel

DECEMBER 21, 2017

Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. In the B2B marketing space, LinkedIn is the most effective social media platform. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Customer retention marketing stats. Get It Now!

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Based on the last few years, its difficult to envision any drop off in these market segments.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Let’s check the Pinterest stats to find out. The male audience share has also increased over time from 14% in 2013 to 20.5% 27% of marketers are already using Pinterest. Pinterest has 291 million monthly active users. As of 2019, 79.5% households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

MAY 21, 2020

To put it plainly, consumers don't just like personalized marketing experiences. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. Benefits and Challenges of Personalized Marketing. Message Personalization is the #1 tactic used by email marketers to increase engagement rates.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. Put Stats Back in Context. Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons.

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Hubspot

DECEMBER 13, 2013

Speaking of food (nice transition, I know), there’s a great deal of food for thought for marketers to consume during the holiday season. Online holiday sales alone are expected to reach $82 billion in 2013, according to the National Retail Foundation. What strategies have you been utilizing in your holiday marketing campaigns?

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing. Content Marketing'

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. 2013 Jake Wade Award. Transparent volume stats for nearly every asset & exchange. Senior Director, Product Marketing – SportsEngine at NBC Sports Group.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Corporate Marketing' Here is just a sampling: Websites using the +1 button generate 3.5x 625,000 new users on Google+ every day.

Statistics 100

Statistics Social Media Media Sample 100

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

Hubspot

MARCH 13, 2014

In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up. How do you incorporate video campaigns in your marketing?

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JUNE 6, 2014

Social Media Examiner recently published their sixth annual report on the state of social media marketing and had a fascinating section on the ROI of social. So if you need some stats to prove to your boss that social media isn''t just a passing fad, keep on reading -- we''ve got 16 of them for you. Tweet this stat ).

Stats 28

Stats Social Media Media Lead Scoring 28

Hubspot

FEBRUARY 24, 2014

In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) from LinkedIn Marketing Solutions. Tweet This Stat). Tweet This Stat).

Stats 28

Stats Social Media Peer-to-peer Media 28

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Learn why here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Webbiquity

APRIL 16, 2014

” Also, consider these stats from the compilation below: about half of all U.S. Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137