Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. LinkedIn launched a feed to become the social network for your weird work persona. In turn, the News Feed became synonymous with social media.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JULY 16, 2013

And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. I know I am!

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In fact, we treat Internet marketing like a little kid treats Christmas morning. In 2013, let’s pledge to do the following. In 2013, let’s pledge to do the following. It is not a social network. Photo credit: Wikipedia.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. Check out their previous projects and see how they did.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

illumin

SEPTEMBER 25, 2023

In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. In 2002, Friendster launched as “an online community that connects people through networks of friends for dating or making new friends.” This new platform was quickly followed by MySpace and LinkedIn in 2003.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. These best practices are a good place to start from if you’re just wading into video marketing. Videos should be accessible.

Social Media 128

Social Media Practices Video Marketing Media 128

Savanta

APRIL 15, 2014

The average B2B marketing department spends 17% of their time on it. In 2013 Twitter had the lead by a nose. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. appeared first on Circle Research - B2B market research company.'

Social Media 120

Social Media Media B2B Fulfillment 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. Regular InMail.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

KoMarketing Associates

JUNE 18, 2013

Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. Might be worth a shot!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. LinkedIn Provides Industry Insights.

Social Media 156

Social Media Media Ad brokers Twitter 156

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. I’ve gone to LinkedIn Carpinteria studio to author data science courses for them. I’m grateful!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Iconosquare.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. The Best Marketing Conferences of 2014. crowd rank.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Thanks to all our sponsors!

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise.

Business 100

Business Social Media Content Act-On 100

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Manager, Lifecycle Marketing, Kong Inc. Aaron Beatty.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. But are these users getting the most out of this social network? Many of us joined LinkedIn when it wasn’t much more than an online business card. Below are three of the best ways to participate in LinkedIn Groups: Find the Right Groups.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. In 2013, Snapchat introduced the world to Stories. One of the best ways to enhance your personal brand is through social media. Around 69% of U.S.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. I even predicted that social, content and personal branding would drive the future of business in 2013. This starts with putting a stop to the overly-promotional content marketing echo chamber.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. The post Webinar: How Content Marketing Generates Leads appeared first on The Content Strategist. But since then, things have changed.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66