Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Kathy Dam leads the effort to find the most popular posts across a range of topics and write up the descriptions. Done properly, it can be a powerful lead generation tool.

Work Management 48

Work Management Marketing Management Service Planning 48

markempa

NOVEMBER 26, 2012

They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”).

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Trade Show Optimization Lead Scoring Lead Ranking 120

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. In his experience sales and marketing typically leads the economy. Jamie shares insight into how you can get ahead of the competition.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. Leveraging Twitter to Predict Market Movements.

Social Media 157

Social Media Media Ad brokers Twitter 157

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. 21 tips from 21 different people and they are all pretty good. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Zoominfo

APRIL 16, 2018

In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! So, what tips do you have for sales reps looking to be more productive and get more done? He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 12, 2020

Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. February 9, 2013. Facebook Messenger Heart Feature. Adults Meal" - Burger King. Even better?

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Reaching out in advance allows you to generate leads outside of the conference itself.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. “In case you missed” (older relevant tweets).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Convince & Convert

JUNE 25, 2013

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. This poor infrastructure leads to slower and more expensive at-home connections thus providing a real opportunity for smart phones in these markets. This should surprise no one.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Hubspot

AUGUST 5, 2013

I''ll cover things from convincing your boss it''s a worthwhile expense, to figuring out which hotel to stay at, to some tips on where to be and when during the actual conference. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

AUGUST 8, 2013

Work toward engagement -- not follower count -- and the leads will find you. According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. Papa Ginos (@PapaGinos) June 26, 2013.

Twitter 28

Twitter Curation Social Media Hubspot 28

Convince & Convert

MAY 17, 2013

The most shared articles tended to be movie and restaurant reviews, tips for getting your kid into college, and what to do in a city if you only have 36 hours. Students who are not already on Twitter are to join it and build up a follower base, tracking who looks at their tweets, etc. .” Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. of the business, BlueFocus is leading the way in the internationalization of social media services. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Below are a few of the tips Casie shared during her presentation: Create Goals: Why are you creating this piece of content, and what do you hope to achieve?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. They also found that it took roughly 15 cents to get a highly qualified lead to engage with their video.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Twitter Is Reportedly Testing Two-Factor Authentication Following Multiple Hacks on User Accounts, From The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Amerifirst’s video series called “ 60 Second Mortgage Tips ” does exactly that: they answer a question or give a piece of advice regarding mortgages in just 60 seconds. Listen Now . The RSS feed is: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

OCTOBER 22, 2016

In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. Take these tips to heart: You can’t check every box look at the data and make some assumptions about what might work. Brand adoption exceeding that of Facebook and Twitter. Session: Opening Keynote. .”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. Swiping a season ticket card when entering the stadium would tip off fan experience personnel to acknowledge fan milestones such as a child’s birthday. “A

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Marketing Insider Group

MARCH 7, 2013

We have a big new responsive/mobile re-styling due on the 18th of March 2013. Participating in multiple Twitter chat groups to raise visibility. Monitoring usage and creativity and sharing tips and how to guides. More lists and more embeds lead to more of everything. Celebrating community successes.

Branding 100

Branding Brand Identity B2B Thought Leadership Blogger 100

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report.

Statistics 100

Statistics Banner Ads Stats Sample 100

Adobe Experience Cloud Blog

MAY 28, 2014

We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along. Their Twitter account is amazing too (be sure to look at replies ). And having some fun…with a company.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. Do you have any tips or growth hacks on the types of content that we should look to create? Another tip I learned is to look at your email outbox. Twitter, Facebook, Linkedin, etc. Next, you can look at performance.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. Fetch as Googlebot.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Optinmonster

MAY 25, 2020

It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. OptinMonster makes this easy.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. Any tips on social media marketing strategy for B2B brands? Find more tips on online marketing for B2B brands here.). If your goal is lead generation , then optimize the campaign for conversions. Twitter: 8.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Marketo : Do you have any tips for identifying the problems and desires of your audience? Stelzner : That’s a great question.

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Finding Leads Quickly Can Be Done. Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Before you get too discouraged and throw in the towel, take a look at six of the most common social media challenges and our tips on how to solve them.

Social Media 95

Social Media Media Business Social Networks 95

Hubspot

FEBRUARY 12, 2013

We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. But my sales team does nothing but complain about these leads. They say the leads suck. But inbound leads don’t act like outbound leads. Tip #2: Don’t call high.

Top of Funnel 28

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 28

KoMarketing Associates

DECEMBER 30, 2019

15 Essential Tips to Increase Your Organic Reach on Facebook . This article covers some really great points about why SEO traffic may not be growing at the rate you want and actionable tips for how to fix each problem. 21 PPC Lead Generation Tools for More High-Quality Leads. Jenna Bessemer. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). You can find Joe on Twitter @JoePulizzi. Customers care about their own needs.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

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Twitter Tips Tools Tactics 100