KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). B2B Lead Blog ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects. Keith asked.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Crimson Marketing

MAY 23, 2013

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: Online disruption will most certainly happen due to social media. 2: Connect With Anyone You Want by Giving Value. Get a more in-depth overview here.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 With 232 million active users any given month , Twitter could be beneficial to any company looking to expand its social media presence. Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Mobile email users totaled 2.2 billion users (CNBC, 2019). The average percentage of email clicks by PC users was 72% and 18.5%.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. Explore what the future of lead gen content may look like. But since then, things have changed.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

markempa

MARCH 24, 2014

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. How would 6,000% more leads than you have now impact your organization?

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter’s Lead Generation Cards enable you to include an image along with a download button on your promoted tweet.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SmartBug Media

AUGUST 19, 2019

Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? Part 1: What Do Users Think About Ads? How do users really feel about ads? That’s it, right?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report'

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

markempa

AUGUST 12, 2013

With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past. All of this knowledge allows us to create highly relevant content to attract the attention of those potential leads based on their decision to interact in a specific environment.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. billion active monthly users.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

OCTOBER 11, 2018

This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages. Though your top converting pages/posts may not be your top-trafficked, you don’t want to get rid of them or modify too much at risk of losing lead generation value.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

NuSpark Consulting

MAY 5, 2013

Your ads can have 5 options for lead generation: Get offers. Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile. . If you’re a lead generation site, you can enter in the set-up (below) what the value of a conversion is, so that you can track ROI. Get updates.

Adwords 100

Adwords Features Google Mobile Advertising 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Digital B2B Marketing

OCTOBER 29, 2013

Here is a hypothetical example: 79% of end users agree that our solution is easy to use. Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. What would you like to know that isn’t included? Brand awareness.

Statistics 100

Statistics Banner Ads Stats Sample 100

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. AdWords helps users attract customers and clients with ads that appear in search results.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

APRIL 4, 2014

According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Furthermore, Matt McGee of MarketingLand reports that a study by Business.com showed that B2B marketers thought white papers was one of the top lead generation tactics.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

JUNE 16, 2015

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Outbrain

AUGUST 14, 2021

The AI automatically creates specific ads based on conversations happening on their social media platforms, then tracks their performance and re-generates them accordingly. It has the potential to generate leads, plus it provides feedback data on the chosen target audiences. Conversational Marketing. Sustainability.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Customer Experience Matrix

JANUARY 22, 2014

Looking beyond technology, the vendor provides access to a 15 million name email database, a telephone lead generation team, and other services that can supplement or even replace an in-house marketing department. Leadsius launched its first paid version around July 2013. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

LEADership

MAY 26, 2015

There are some large corporations that are still not automating their lead generation campaigns. Fathom , 2013). 76% of CMOs list high-end lead generation as their biggest marketing automation challenge. Fathom , 2013). Not only that, you need a 360® view of your lead generation process.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

SnapApp

DECEMBER 19, 2013

Interactive Content can increase lead generation at in-person events. Interactive content can be used before and during events to: increase event attendance, draw attendees to your booth, and generate more leads. Users found out if they were office zombies, vampires, etc. DDI Builds Excitement Pre-event.

Personalization 48

Personalization Content User-Generated Content Customer Surveys 48

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. billion users, Facebook Messenger has 500 million, and WhatsApp has 600 million users. billion in 2013.

Social Media 40

Social Media Statistics Media Youtube 40

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 82% of internet users use search (source: Search Engine Joural). 70-80% of web users ignore the paid adverts and look down the page for the first organic search result (source: PPC.org ). 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80