markempa

FEBRUARY 3, 2014

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs].

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Sales Qualified Leads Lead Generation Lead Ranking Leads 120

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. An early-stage lead shouldn’t be expected to give up the same kind of details as a later-stage lead.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Although Shelby’s example was rooted in Adobe’s webinars, the principles are transferable to your own unique situation.

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Lead Generation Sales Qualified Leads Lead Gen Lead Ranking 120

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. You may also like.

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Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Here are a few ways to maximize the enormous potential of these lead generation cards. . Just look at these statistics.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

markempa

NOVEMBER 5, 2012

Including lead generation. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. What type of leads works best for Sales in their opinion?

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Lead Generation: Customers are looking for a solution to their problems [More from the blogs].

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Lead Generation Generation Leads Lead 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

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Conference B2B Marketing Planning B2B 120

markempa

DECEMBER 29, 2014

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Put you customer first.

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Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Convince & Convert

JUNE 5, 2013

Lowe’s (@Lowes) May 30, 2013. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. What do you think of Lead Generation Cards? LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK. v/bYwJZ7JrrEK.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

PureB2B

MAY 9, 2019

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams.

Lead Generation 48

Lead Generation Paid Search Agency Work Management Marketing Management 48

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . .

Paid Content 100

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markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. Lead Generation Cold calling Content makreting lead generation Lead Nurturing marketing strategy Value Propostion'

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Lead Generation Cold Calling Lead Ranking Lead Scoring 120

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation , there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 62

Lead Generation Generation Leads Lead 62

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation, there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 62

Lead Generation Generation Leads Lead 62

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Less than 50 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. And as you can see in the diagram above, inbound marketing doesn’t even consider the most typical lead step of “qualify”.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

APRIL 21, 2016

High delegator CEOs had 33 percent more revenue in 2013 and earned an additional $8 million compared to low delegator CEOs who only raked in an extra $6 million. When it comes to B2B lead generation, there is a limit to company size where DIY will cease to be a viable option. The advantages extend to revenue.

Lead Generation 59

Lead Generation Generation Leads Lead 59

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The current client base boasts leading brands such as Tesco, Asda, and Virgin Media.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Ranking 31

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

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Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

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Link Building Tactics Ad Building B2B 120

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. This was the birth of Modus.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3, Best Practices.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Crimson Marketing

MAY 23, 2013

Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' If it doesn’t fit this bill, just ignore it and save yourself the headache. Get a more in-depth overview here.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). 48% have generated customers through Twitter and 42% through Facebook. B2B Lead Blog ). eMarketer ).

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Paid Content Stats Social Media Paid Search Agency 100

markempa

SEPTEMBER 16, 2013

The marketing team at Carousel attended Sales’ meetings, met with Sales afterwards, and discovered they were only using 5% of the tools Marketing put together for lead generation. Related Resources: Lead Gen Summit 2013 (September 30 – October 3, 2013 in San Francisco).

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. I have to confess: I began 2013 feeling behind. This is more complex than standard lead generation – we’re not trying to sell. What lead gen and life lessons did you learn in 2013? I’d love to hear about them.

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Lead Gen Lead Ranking Leads Lead 120

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Kathy Dam leads the effort to find the most popular posts across a range of topics and write up the descriptions. Done properly, it can be a powerful lead generation tool.

Work Management 48

Work Management Marketing Management Service Planning 48

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. MarketingSherpa Email Summit 2013 Wrap Up: Top 5 takeaways for email marketers.

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Email Marketing CTR Copywriting Case Study 120

Savanta

APRIL 15, 2014

In 2013 Twitter had the lead by a nose. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite.

Social Media 120

Social Media Media B2B Fulfillment 120

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48