Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Your ads can have 5 options for lead generation: Get offers. Subscribe to newsletter. Get updates.

Adwords 100

Adwords Features Google Mobile Advertising 100

Hubspot

MARCH 14, 2017

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. times more time , to be exact.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Outbrain

AUGUST 14, 2021

The AI automatically creates specific ads based on conversations happening on their social media platforms, then tracks their performance and re-generates them accordingly. Companies like Drift – a conversational marketing and sales platform – offer AI chatbots for real-time conversations between brands and their customers.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Optinmonster

MAY 25, 2020

It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. OptinMonster makes this easy.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Vidyard

MARCH 25, 2014

She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers?

Video Marketing 50

Video Marketing Optimization Work Management Lead Ranking 50

Convince & Convert

MAY 1, 2015

Their responsibilities span from leading a social media team of over 150 to designing yo-yos. At last count, KLM is doing $26 million (US dollars) a year in direct social media sales , based on last touch, 30-day cookie conversion. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Vidyard

OCTOBER 7, 2013

Salesforce.com alone has a library of over 5,000 video assets across 20 channels on YouTube and they’re constantly improving their strategy by looking to produce authentic, entertaining content that inspires. but with annotations on Salesforce.com’s YouTube channel, they achieved an average CTR of over 1%.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. . It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Engagio

APRIL 2, 2018

After all, I believe that’s what sales and marketing boils down to: understanding and influencing the way people act the way they do. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Publication Date : April 2, 2013. Publication Date : July 2, 2013. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed.

Trends 40

Trends Planning Content Marketing Case Studies 40

LeadSquared

MAY 20, 2015

Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. Source: AdAge).

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Reaching out in advance allows you to generate leads outside of the conference itself.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video sales letters. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. Video landing pages can help boost sales and conversions. Video landing pages. Image via Hubspot.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Content Standard

SEPTEMBER 12, 2016

For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership. But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular. LinkedIn for the Future.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Hubspot

AUGUST 20, 2018

Note this “scarcity principle” headline from 2013: This is the opening of a sales letter from The Agora, a global marketing network known for publishing incredibly effective direct response sales letters. The ad ultimately leads into a real-estate investment opportunity in Nicaragua. The letter sold out in a couple days.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Valasys

OCTOBER 8, 2019

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Choosing the right email marketing tool means one doesn’t have to worry about writing a personalized & catchy subject line for your email & about generating a great email signature.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !).

Template 101

Template Facebook Guidelines Banners 101

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Digital Summits.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Recommended read: 10 ways to generate more sales leads online in 2016 ). Branding/Leads/Walk-Ins or Sales? Research before you invest, and the returns will surely be better. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

JANUARY 29, 2014

Note, however, that spammy comments, sales pitches, and irrelevant input are not tolerated. Next, take the same approach with Facebook, Twitter, and YouTube. Many, if not all, of them will have a presence on one or the other and interact with their customers, leads, and partners through the platforms.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

LeadSquared

OCTOBER 23, 2016

For a webcasting service, it would be better if you run ads on video platforms like YouTube. You can promote the ticket sales as well, and it is a pretty simple step-by-step process. If your goal is lead generation , then optimize the campaign for conversions. Social Media Marketing Strategy FAQ: 1. Twitter: 8.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

FEBRUARY 26, 2015

More collaboration between Sales and Marketing? Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. We blog to generate visits to our website. We blog to generate leads for our business. Yep, that''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Content Standard

OCTOBER 22, 2016

Create content that empowers sales to actually help top prospects—Jon Miller, CEO, Engagio. What’s the point of B2B inbound marketing if your sales team can’t close the deal? What marketers need to do to set sales up for success is to drive the leads that will have the highest chance of salespeople closing the deal.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Convince & Convert

JANUARY 18, 2024

The Fandom Effect: By the Numbers Let’s look at the numbers: according to CBS Sports, since Taylor Swift’s appearance at Sunday’s Chiefs game vs. the Bears, Kelce has gained roughly 300,000 new Instagram followers, a 400% increase in merchandise sales and landed a spot as one of the NFL’s top-five selling jerseys.

Branding 130

Branding Brand Identity Merchandising Cross-Selling 130

Hubspot

JANUARY 31, 2014

Keep in mind, though, the following sites may not always be great lead generation machines -- some are intended to build brand awareness. A top box-office hit in 2013, the movie Gravity also an equally exceptional website. We love the cross-device use and we weren''t alone -- this YouTube clip of the game has 1.8

Design 28

Design Marketing Websites Paid Search Agency Privacy 28

Hubspot

MAY 13, 2013

The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." The reason for repeated tweets is to maximize traffic and therefore advertising sales.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Optinmonster

JULY 10, 2020

Are you interested in using a lead generation software to grow your business? By the end of this post, you’ll know exactly how OptinMonster will get you more traffic, more leads, and more sales. Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation.

Case Studies 88

Case Studies Case Study Work Management Studies 88