Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re talking about Facebook yet again.

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

Marketing Insider Group

MAY 19, 2014

Before Facebook. Facebook launched in 2004. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The research states: “Attention span is the amount of concentrated time on a task without becoming distracted. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram Marketing Statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., The marketers rated the claim at 3.98

Statistics 144

Statistics Budget Programs Ad Exchange Lead Ranking 144

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. Marketers spent $4.4 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 74

Studies Content Emarketing Internet Marketing 74

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. This same stat was less than 10% in 2002.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. million, so say Forrester’s researchers. The post Online Video is The Future of Content Marketing appeared first on. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 8: Content marketing and social media are separate initiatives. Is a brochure “content marketing?”

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Digital Marketing World Forum

AUGUST 30, 2019

Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. In 2013, 47% of US marketers focused on creativity to drive marketing strategy. What marketers need from brands. Commerce: Over 2.14

Marketing Budget 59

Marketing Budget Paid Search Agency Marketing & Strategy Budget Programs 59

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

NuSpark Consulting

NOVEMBER 17, 2013

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. A good way to accomplish this is retweeting positive feedback from customers, which is organic, free marketing. .

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 82% of internet users use search (source: Search Engine Joural). 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Do Your Research. Calls to action are essential to any marketing endeavor, including video.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

FEBRUARY 4, 2015

A new Pew Research Center report released at the top of the year found that multi-platform users are on the rise. Fifty-two percent of online adults use two or more social media sites, with Facebook still leading the pack in both use and engagement. Advertisers are expected to spend upward of $7.8 In other words, people watched 3.6

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Branding Brand Identity Training 100

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. They can also facilitate innovation and provide unprecedented market and client insights.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group).

SEO 80

SEO Planning Internet Marketing Social Media 80

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I think I had the topics right.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Unbounce

AUGUST 29, 2019

Now, many marketers are wondering—how did this happen? For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends? Why Marketers Are Obsessed with Visual Branding.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Martech Advisor

DECEMBER 5, 2019

In 2015, Alphabet was founded to restructure the company and its holdings, leaving Google to focus on internet services and to be 'cleaner' and more accountable. He was credited for the development of the Google Chrome Browser and also took over the Android business to manage the leading smartphone OS globally in 2013. What Lies Ahead.

Marketing AI 53

Marketing AI Google Work Management Paid Search Agency 53

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. And, get this: It's not all about Facebook. An IRA Purge From Facebook. It’s why we don’t want them on Facebook.".

Amazon 66

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 66

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 18 Brand-Spanking New Social Media Marketing Stats. internet time is spent on social networking sites.

Stats 28

Stats Social Media Social Marketing Media 28

Biznology

SEPTEMBER 17, 2013

And, though we try to curate our brand by doing the equivalent of lying about our height and posting a ten-year-old photo on Match.com, the Internet’s mirror is full-length and in HD: not only warts and all but yes, those jeans do make your ass look big. Even so, you’re not the only person who can define you in the Internet age.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Content Standard

JULY 13, 2016

In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. Because Facebook is so huge, its reach is much larger.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Biznology

AUGUST 15, 2016

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.

Branding 80

Branding Brand Identity Peer-to-peer Terms and Conditions 80