KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 110

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 110

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. Internet OGs will argue that social media started with Friendster or Myspace. Second, Facebook introduced the News Feed.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Here are a few more… On Facebook, the #2 site on the web in terms of traffic, consumers upload 2.5+ And where do you think all those photos uploaded to Facebook are coming from?

Trends 80

Trends Planning Youtube Wikipedia 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook).

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re talking about Facebook yet again.

Top of Funnel 105

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 105

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. Having said that, the average internet user has 5.54 Iconosquare.

Analytics 90

Analytics Tools Best Practices Tagging 90

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 111

Studies Content Emarketing Internet Marketing 111

Marketing Insider Group

MAY 19, 2014

Before Facebook. Facebook launched in 2004. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Marketing Insider Group

JUNE 2, 2014

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. The Internet Trifecta.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Viral marketing is, therefore, the science and art of creating campaigns that achieve viral growth in a short time. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Tips for Viral Marketing.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram Marketing Statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., The marketers rated the claim at 3.98

Statistics 147

Statistics Budget Programs Ad Exchange Lead Ranking 147

Liveintent

AUGUST 1, 2018

“People” isn’t a marketing term to be used lightly. That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” Facebook connects people but harms with data breach. Let’s take a look.

Trends 54

Trends Internet Marketing Privacy Transparency 54

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. Marketers spent $4.4 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Welcome to the era of content marketing. Content marketing allows you to be your own journalist , PR and mouthpiece. Journalism is dead! Who needs it?

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Hubspot

MAY 29, 2013

Mobile internet usage is soaring past desktop usage. And marketers are spending money in the wrong places. Those are among the findings in a new report on the state of the internet from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, a top Silicon Valley venture capital firm. 1) The U.S. Iran, up 205%.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. By 2014 mobile is predicted to overtake desktop Internet usage. As of 2012, 116 million Americans owned smartphones.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Content Standard

FEBRUARY 21, 2019

It’s always astounding to me just how young the internet actually is. And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. Like, really consider it.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. via NissanUSA Facebook. .” Listen Now.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Hubspot

JUNE 25, 2013

Here are the biggest news stories from the world of marketing. Charlie Warzel over at BuzzFeed is postulating that Instagram''s new video feature , which is integrated with Facebook (obviously), is kicking Vine''s butt because Vine showed up first. Elizabethan Facebooking, Tudor Tweeting. Watch a Shark Eat a Cute Seal.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28