Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s continue stitching it all together.

Facebook 109

Facebook Ad Exchange Advertising Agencies Mobile Advertising 109

Hubspot

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Some companies use revenue as a jumping-off point to build their marketing plans.

Internet Marketing 101

Internet Marketing Planning Marketing Plans Paid Search Agency 101

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers? Focus on Facebook.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 As a marketer, those stats are hard to ignore. Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules.

Facebook 101

Facebook Rules Barriers Tagging 101

Webbiquity

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

AUGUST 3, 2021

A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Here are 15 more intriguing and actionable stats and facts pulled from that research. General Internet Use Statistics. General Internet Use Statistics. What do those Internet users do while online?

Social Media 175

Social Media Spyware Wikipedia Correlation 175

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Marketing Insider Group

MARCH 1, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Done right, content marketing delivers those kinds of experiences. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. link] komarketingassociates.com/ blog/bark-meow-tweet-what-our- pets-can-teach-us-about- digital-marketing/.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

JUNE 10, 2013

There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. The article coincided with some research I was doing on a variety of topics: eating a more healthy diet, developing a new business model, keeping up on digital marketing trends.

Internet Marketing 80

Internet Marketing Advertising Mediums Work Management Social Media 80

Sprout Social

DECEMBER 6, 2018

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. Facebook ads.

Copywriting 90

Copywriting Paid Search Agency Facebook Ads 90

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. Internet OGs will argue that social media started with Friendster or Myspace. Second, Facebook introduced the News Feed.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Oktopost

NOVEMBER 4, 2019

Bots on the internet get a bad rap. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Facebook Messenger is one of the most popular and effective platforms for chatbots, but the preferred platforms of your customer base is the deciding factor in an ideal bot location. .

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. adults with Internet access declined 1% from 82% to 81%. adults with Internet access declined 1% from 82% to 81%. Is Facebook Making Us Stupid?

Social Media 154

Social Media Facebook Forrester Media 154

Writing on the Web

FEBRUARY 5, 2014

How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. You still need to research beyond what you already know or assume. How can you research your targeted audience and discover more about how and what to write?

Research 100

Research Aggregators Press Social Networks 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. And they’ve been around since long before the Internet. Facebook recently released a list of its top 20 most-viewed posts.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 77

Advertising Agencies Facebook Advertisements Advertising 77

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Doing research on your target audience? Why Pinterest?

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

RebelMouse

JUNE 7, 2018

The much-anticipated internet trends report by Mary Meeker made. New data from Pew Research Center shows that 95% of teens have access to smartphones, and 45% of that group says they're "constantly" online. As the makeup of digital consumption changes, so does the formula for effective marketing that caters to it.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Hubspot

OCTOBER 18, 2018

Oh, Facebook. While these events, on the surface, most directly impact consumers -- marketers and small-to-midsize businesses (SMBs) are also feeling their overall effects. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. The Impact on Marketers and SMBs.

Paid Content 72

Paid Content Facebook Television marketing Correlation 72

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Hubspot

OCTOBER 19, 2018

Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. Three Studies of Facebook's Fight Against False News. The results: Following November 2016, interactions with this content fell by over 50% on Facebook.

Facebook 73

Facebook Classified Ads Case Studies Television marketing 73

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Exo B2B

OCTOBER 17, 2018

To read these posts again: Number 7 Qualitative vs. quantitative research. Currently see fewer and fewer clients excited about the idea of investing in rigorous market research. I have a few theories and some observations as to why people are reluctant to invest in market research.

Research 53

Research B2B Marketing B2B Comparison 53

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 109

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 109

Martech

MARCH 24, 2022

There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself. Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( Global metaverse market size was $47.69

Stats 119

Stats Internet Marketing Newsletter Facebook 119

Hubspot

MAY 4, 2018

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook -- to most consumers, at least -- has long served as a free product. Measuring Public Interest in an Ad-Free Facebook Subscription.

Facebook 78

Facebook Paid Search Agency Ads Ad Exchange 78

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Both the Internet and global digital businesses have taken the lead in years.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360