Crimson Marketing

OCTOBER 9, 2013

Email newsletters. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. ” The best content for relationship building include: Blog posts. Guest blog posts. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Email newsletters. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. ” The best content for relationship building include: Blog posts. Guest blog posts. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Scoop.it

JULY 21, 2020

This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. With a mobile content curation process in place, you can ensure that your channels—social media profiles, content hubs, and newsletter—don’t go quiet. Consistency is key.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Internal communications pushes out company newsletters and benefits information. Most are great communicators but need help understanding content distribution and making it shareable.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Buffer

NOVEMBER 1, 2018

And it has been showing a general upward trend since 2013. IGTV has a distribution issue but…. What we realized is that distributing your IGTV videos is hard. While viewership on IGTV is low at the moment and distribution isn’t that great yet, it might just be the perfect time to jump in. What do you think?

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Content Standard

DECEMBER 4, 2017

David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. And, just like a new product, marquee thought leadership content needs a go-to-market strategy, including PR and distribution. David, I humbly follow in your footsteps.).

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

SugarCRM

FEBRUARY 18, 2016

Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). Which platform will you use to host and potentially distribute the video? Why is Video Taking Off in B2B Marketing?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Biznology

FEBRUARY 19, 2014

For example, say a customer finds you through paid search, clicks to your site, signs up for a newsletter, and then leaves. But the channel percentages represent common channel distributions I’ve seen in real life. But the channel percentages represent common channel distributions I’ve seen in real life.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Content Standard

OCTOBER 4, 2014

The old SEO tactics of creating spam content have been rendered ineffective by smarter algorithms and more varied channels of exposure and distribution. High-ranking URLs have more text and more media integrations than in either 2012 or 2013,” according to the report. “Optimization is, increasingly, a holistic discipline.

Studies 40

Studies SEO Correlation Content 40

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. According to Jun Group , the number of clicks that led users to brand-owned sites doubled between 2012 and 2013 from 28 percent to 57 percent.

Microsite 40

Microsite Television marketing Content Social Networks 40

Content Standard

DECEMBER 1, 2014

Almost every news outlet covered Oreo’s “ You can still dunk in the dark ” tweet during the 2013 Super Bowl. Although this showcased a best practice for real-time content, Oreo has consistently distributed personalized marketing experiences to consumers. The most popular paid tweet had a 135-percent engagement rate.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

LEADership

NOVEMBER 1, 2013

E-newsletters – 80%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Content marketing success is frequently measured via web traffic, the value of sales leads and social media distribution. Articles specifically posted on their company website – 81%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Content Standard

JANUARY 23, 2018

” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. For more stories like this, subscribe to the Content Standard newsletter. . “If you can’t rely on the media, you have to become the media,” JyskeBank.tv “And that’s what we are thinking.”

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

JANUARY 28, 2015

One of the common ways to look at this is subscribers to a blog or newsletter. In your experience, what channels or tactics work best for distributing content? Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Next, you can look at performance.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

AUGUST 9, 2018

And if most of your content focuses on conversion versus awareness, shift your distribution. Mary Meeker’s 2018 Internet Trends Report found that the word accuracy of Google voice search is now at 95 percent—up from about 77 percent in 2013. For more stories like this, subscribe to the Content Standard newsletter.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Content Standard

NOVEMBER 22, 2014

According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers. Register for the Content Standard Newsletter for more content marketing news and insights.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo!

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Contify

NOVEMBER 18, 2018

So, on July 1, 2013, we will retire Google Reader.”. When it comes to the distribution and consumption of information, nothing is more effective than intelligence alerts or newsletters. The Reader was put on life support for a while. The issues that I listed in the beginning (Google letting alerts fail?)

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Contify

JANUARY 16, 2018

So, on July 1, 2013, we will retire Google Reader.” When it comes to the distribution and consumption of information, nothing is more effective than intelligence alerts or newsletters. The Reader was put on life support for a while. The issues that I listed in the beginning (Google letting alerts fail?)

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Anyword

DECEMBER 12, 2019

Each month we release new data along with relevant insights on content distribution. Further evidence that these “micro-memberships” can bring in meaningful, sustainable income for small publishers came mid-month, when the crowdfunding platform Patreon announced that it had paid out over $1 billion to creators since its inception in 2013.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). Google+ receives 1.2

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contently

APRIL 20, 2017

Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms.

Top of Funnel 153

Top of Funnel Brand Identity Branding Ad Building 153

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck was founded in 2011 and launched its product in 2013. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions. LeadLiasison was launched in 2013. It now has about 700 customers with over 2,000 end-users.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. The best way that’s working for distribution right now on Instagram, and we’re actually releasing a tool for this on Monday, is engagement groups.

Social Media 98

Social Media Media eCommerce Verticals 98

SalesIntel

OCTOBER 26, 2022

Promotion – communication or content distribution for the SaaS product is lacking. . The official beta release took place in August 2013, marketed as an invitation to try the Slack app. . email newsletters. You can repurpose quotes and hooks from the blog into social media posts and newsletters. . whitepapers.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. The implementation was done right, and the media and users alike hailed it to be successful.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Convince & Convert

DECEMBER 23, 2015

At last count, there were 60 trillion indexed pages , which is double the 30 trillion from 2013. Distribution is every bit as important as the actual content produced. Get our Definitive email newsletter. We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google.

Content 94

Content Stats Work Management Curation 94

Martech Advisor

NOVEMBER 6, 2019

Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. The implementation was done right, and the media and users alike hailed it to be successful.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Contently

APRIL 25, 2016

In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. ViralNova hit 100 million.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

Content Marketing Institute

NOVEMBER 28, 2017

Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. Distribution and integration. Audio quality is critical. Don’t skimp here.

Ad Frequency 95

Ad Frequency Paid Search Agency Skype Distribution 95

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. We were very dependent on Facebook in 2013. full-stack tech solution that's designed for both social distribution and sustainable site growth. algorithm change.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Content Standard

JANUARY 19, 2018

Forbes notes that major media deals changing the digital landscape have been struck every year since 2013. For more stories like this, subscribe to the Content Standard newsletter. The long-term challenges of media consolidation create difficult problems for digital marketers and consumers. Featured image attribution: hernanpba.

Media 46

Media Planning Paid Search Agency Mobile Advertising 46

Vidyard

MAY 9, 2013

Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article! Therefore, to increase your session times it is important to attract, acquire and maintain subscribers.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Content Standard

AUGUST 26, 2015

No longer were content marketers writing blog posts day-in and day-out—they had to factor in distribution, measurement, and much more. Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Anyword

JUNE 27, 2019

From joining BuzzFeed as its first Newsletter Editor to managing The New Yorker’s email program, Dan Oshinsky knows exactly what it takes to make a great newsletter. This interview is going to cover newsletters in detail, so we’d love to start by asking you a question that’s more broad: Why you think email is so powerful?

Newsletter 81

Newsletter Storytelling Paid Search Agency Deliverability 81