Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

OCTOBER 6, 2016

Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. ” While Google and Facebook take in about three-quarters of new digital ad revenue , publishers are not keeping up, according to Dicker.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. “If you can’t beat ‘em, join ‘em.”.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

seo.co

OCTOBER 4, 2021

If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

LeadSquared

AUGUST 19, 2014

So, after the Facebook’s newsfeed filtering algorithm that caused organic reach to drop for brands , Facebook is up and flexing its muscles yet again. If you haven’t heard about it yet, it is this: [Tweet “No hiding content and contests behind “Like Gates” anymore is Facebook’s newest verdict!”].

Paid Content 52

Paid Content Facebook Ad Exchange Stats 52

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Like Google, Facebook is becoming a major player in mobile app advertising. Google AdMob. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Customer Experience Matrix

DECEMBER 14, 2016

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Hubspot

MARCH 21, 2018

Update on March 21, 2018, 5:09 PM EST: Facebook COO Sheryl Sandberg has also issued a statement here. After several days of silence, Facebook CEO Mark Zuckerberg has finally issued an official statement on the misuse of user data by analytics firm Cambridge Analytica. At the time, Facebook allowed this activity.

Television marketing 75

Television marketing Facebook Rules Privacy 75

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top posts are displayed and sorted by engagement.

Analytics 85

Analytics Tools Best Practices Tagging 85

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. There's also a Facebook group with thousands of other gardeners sharing their tips.? Livestream.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits. When all streams are taken into consideration, total revenues at Facebook should reach $4.27

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

SocialPilot

MARCH 12, 2024

It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Convince & Convert

JUNE 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. Lowe’s (@Lowes) May 30, 2013. Social Media Controversies Addressed, Fresh Each Week. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK. v/bYwJZ7JrrEK.

Lead Generation 141

Lead Generation Twitter Email Marketing Generation 141

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Top 7 Content Marketing Trends That Will Dominate 2015 (Forbes).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. How to Display Author Information in Organic Search Results. Celebrate The Story.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. My friend Ann Handley of MarketingProfs asked a question of her Facebook friends about a reliable source for contact lenses. The results were shocking. Several recommendations surfaced for 1800Contacts.com.

eCommerce 151

eCommerce Social Media Tactics Word of Mouth 151

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. The Stories format for sharing content was first introduced into the social media landscape by Snapchat in 2013.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Sprout Social

FEBRUARY 28, 2019

Since 2013, Google+ had been experiencing low activity. While most social strategies focus on major social media platforms like Facebook, Instagram, Twitter and LinkedIn, some marketers also include Google+ as well. See if you can recreate the same community in the form of Facebook or LinkedIn groups to maintain your connections.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. For example, Facebook Exchange now offers retargeting capabilities to let you reach customers who’ve already been to your site. I came away with some valuable takeaways from the show worth sharing.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

ViewPoint

JANUARY 31, 2013

Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Josiane noted that the groundwork that many business laid out over the past few years will set organizations up for success in a “strong and steady” 2013.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MAY 28, 2015

50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Hubspot

JULY 8, 2016

With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. Unlike Instagram or Facebook, there’s no emphasis on perfection. This week, Snapchat took a giant leap away from its initial premise by introducing Memories.

Social Networks 70

Social Networks Lock-In Curation Facebook 70

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Photo Source ).

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

FEBRUARY 25, 2015

When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. 8 Best Practices for Effective Facebook Cover Photos.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. So this is just a sample of what is available on the Google Adwords platform, covering search and display.

Adwords 100

Adwords Features Google Landing Pages 100

Content Standard

SEPTEMBER 28, 2017

Display ads disrupted our ability to absorb content, until ad blockers came into vogue. Facebook, ever the trendsetter, started autoplaying videos in users’ news feeds back in 2013 and normalized the practice. “Since Facebook made autoplay video acceptable again, publishers have jumped on the bandwagon.

Paid Search Agency 50

Paid Search Agency Ads Blast Campaigns Custom Publishing 50

Outbrain

AUGUST 14, 2021

Experts are predicting that 88% of all display advertising will be done via programmatic by the end of 2021. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Facebook and YouTube have adopted the ratio for mobile viewers too.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

JANUARY 31, 2015

“The number of brands who post 30–40 times monthly has grown four times since Q3 2013,” the report states, adding “between Q3 2013 and Q4 2014, the number of brands who post more than 10 times per month has grown by 17.” ” That activity is garnering valuable engagement, too.

Brand Identity 40

Brand Identity Branding Ad Frequency Paid Search Agency 40