Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In 2013, Belkin and Lego collectively developed a line of customizable iPhone cases. You’re in luck! 1) Burberry. 1) Burberry.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Content that resonates. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Social media organic reach is very dependent on the social media algorithms.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Nowadays, Zhihu is the primary channel for users to learn expert insights on various topics.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The app, which lets users create and share six-second video clips, helped define the “influencer” culture and claimed an audience of nearly 200 million at its peak. million users in the short time since its launch.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. Simply Measured.

Analytics 81

Analytics Tools Best Practices Tagging 81

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. LinkedIn also serves as an impeccable platform for knowledge sharing & allows users to learn from the expertise of others around them. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Anything else will distract potential leads from clicking through to your intended offer or content.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Buffer

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Hubspot

MARCH 26, 2015

For the most part, Twitter users fall into two camps: professionals or youth. Keep in mind that Twitter users are not getting on the platform to shop, so being overly-salesy won’t cut it. Use a platform to schedule content ahead of time, so you can be sure you’re posting consistently even if you get slammed with something else.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. A bigger user base is not always better.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

Sprout Social

NOVEMBER 1, 2016

Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Everyone is a content creator.

Social Media 90

Social Media Class Word of Mouth Media 90

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. When building an online presence, you’re really focused on generating awareness and driving organic reach.

Social Media 93

Social Media Media Business Social Networks 93

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

AUGUST 5, 2016

Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. According to Markerly , more than half (52 percent) of Vine’s most-followed users have left the platform as of Jan. That shift is unusual, given how video views have dramatically risen in general.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

Content Standard

SEPTEMBER 12, 2016

Over a decade later, the platform has become the go-to social networking platform for professionals. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership. Nearly half of online adults with a college degree are LinkedIn users.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. billion users, Facebook Messenger has 500 million, and WhatsApp has 600 million users. billion in 2013.

Social Media 40

Social Media Statistics Media Youtube 40

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Content Standard

DECEMBER 19, 2015

The social media giant is testing live video for all users, expanding a feature once available only to public figures and celebrities. Video views on the platform have exploded since Facebook adopted autoplay in 2013, to the tune of eight billion per day. Users tap on update status and then select Live Video.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Hubspot

APRIL 1, 2018

It's a visual piece of content that sits at the top of your Page. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos.

Template 101

Template Facebook Guidelines Banners 101

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. But are these users getting the most out of this social network? We began using it as an online contact database – and many users have not progressed past that point. Share Content. Do you like spammy self-promotion?

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

seo.co

NOVEMBER 17, 2020

Domain Name Valuations – Table of Contents. + In 2013, there were a total of 147.1 Sites with existing, quality (can’t overemphasize quality) backlinks will tend to fetch a higher valuation than those that do not, especially if backlinks and existing content equate to higher rankings and traffic. Competition.

Domain 69

Domain Automation Pricing Price 69

Exo B2B

MAY 9, 2017

Snapchat is the millennial generation’s favorite network! According to a US study by Media Metrix: 8% of Snapchat users are between 18-24 years. Compared to other networks (B2C usage), we can see that its audience is markedly different. 60% of smartphone users use Snapchat. Ephemeral contents. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 billion active users , and 700 million using the Facebook mobile messaging app alone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Adobe Experience Cloud Blog

JANUARY 8, 2015

This is a major reason you’re seeing them all over your social networks. Given the undeniable popularity of quizzes, they should be a key part of any company’s content strategy. People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. A Brief History.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

LeadSquared

FEBRUARY 2, 2016

Users want something today, and something completely different the day after. Content : is king they say, and they are right. But just to clarify, content doesn’t just mean what we write , it is about the very thought that goes into creating something valuable. Make things simple for the user they are intended for.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52