markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Related Resources: Lead Gen Summit 2013: Sept. Using the right tools. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Brandpoint

JANUARY 21, 2021

Read More: 13 Social Media Video Content Examples ] Tell us three of the most important things to keep in mind when creating an engaging virtual experience for new talent. As EB professionals our job is to create content and vehicles for our recruiters to “sell” our jobs. What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Step 2: Listen and Compare.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Convince & Convert

FEBRUARY 5, 2016

It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. In fact, there’s six different ways every content team should iterate on an ongoing basis. What day of the week will your readers engage most with your content?

Marketing & Strategy 97

Marketing & Strategy Burn Rate Content Landing Pages 97

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Content like this helps your buyers feel confident that your firm is highly qualified to solve their key business challenges.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Sharing today’s top marketing strategies with a community of 100k and growing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. To find strategies on how to market your medical events, check out our article on omnichannel pharma marketing for events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Populated by many new applications (Zakaria, 2020), the combination of new AI strategies with human talent and creativity known as cobotics is growing. References: Fuller, R.B.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content. But Jay could only hold back his entrepreneurial ambitions for so long.

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Top of Funnel Generation Marketing & Strategy Landing Pages 103

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

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Demand Generation Demand B2B Marketing Marketing Automation Services 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

DivvyHQ

JANUARY 30, 2018

Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Flash forward to 2017, and the internet has become a minefield where content explodes in our faces at every turn. Get savvy with interactive content? Entertain, educate, and chill out on all the lengthy content.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Content Marketing Planning 41

KoMarketing Associates

FEBRUARY 1, 2018

How do you see marketers integrating ABM into their strategies in the next 12 months? I was surprised to see that every agency surveyed has at least one client who is pursuing an ABM strategy, but that on average only 29 percent of the agencies’ clients are using ABM. or even ‘How do I do it even better?’”. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Contently

SEPTEMBER 24, 2021

Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Though feeds still live on today, they gradually became less important as a new type of social content took over. Educational content is already huge. The Second Era of Social: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

KoMarketing Associates

DECEMBER 9, 2013

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. Similar issue here.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Though the content created for the brand is pretty salacious, it does feel organic to Rodman’s point of view. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Content Marketing World 2014. DemandCon Educational Marketing & Sales Events | Demandcon. Strategy'

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Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. So it’s an opportunity for us to talk about that, but also an opportunity to help families who are in need not just of entertainment but also education while they’re at home.”.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Content Standard

OCTOBER 8, 2016

More often than not, if you’re working on a strategy and looking for paid promotion, you’re almost certainly looking to promote individual Tweets. The goal, of course, is to use compelling content to reach a larger audience, and to drive engagement with your brand. MarsCuriosity: “Best.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Televerde

FEBRUARY 1, 2021

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. Developing a customer-focused strategy is essential to keep people interested in your brand. How can you build a strategy based on your customer’s preferences?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Webbiquity

JANUARY 5, 2021

Education is the great equalizer. 2013 Jake Wade Award. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar. Structural co-Founder connecting people to opportunity to make work better. Above avg husband. Following: 4,187.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Contently

JUNE 27, 2016

Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York. The first was in Chicago in 2013. One includes improving education on writer’s rights. Forging a path into content marketing. Now, content marketing represents both print and digital forms.”.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Exo B2B

NOVEMBER 22, 2018

Whether it’s technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. Develop notoriety for this new market : with a content marketing strategy based on your DNA, i.e. your strategic positioning.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Hubspot

JANUARY 2, 2013

A new year means a clean slate for your organization’s fundraising strategy. So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. By segmenting your list , you can tailor the types of content you're sending to your different audiences.

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content. But Jay could only hold back his entrepreneurial ambitions for so long.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Webbiquity

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44