readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. In 2013, viewers watched 12 billion minutes of gaming each month. Buying Twitch makes sense for YouTube.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. They painfully got buy-in across their org and learned about the business side of marketing. Creativity strikes back. But a lot of them stuck it out.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandpoint

JANUARY 21, 2021

Do you have any advice to share for those in employer branding who may be struggling to get stakeholder buy-in on video and social media? However, as I learned more (my director in my first EB job in 2013 made me source candidates exclusively for my first month) I realized that Recruiting is to EB as Sales is to Marketing.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Convince & Convert

DECEMBER 4, 2014

Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. It gets streamed to YouTube and you can share the recording with your attendees after.

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. Listen Now.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Podcasts are not as searchable and discoverable as a YouTube video, for instance. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

SnapApp

MARCH 21, 2017

Mouthwash company Scope took April Fools to a whole new level with their 2013 bacon mouthwash campaign. If the video views on the Toms’ YouTube channel were any indication, this campaign was a runaway success. . The company announced that new 4D Lickable Technology would let users try before they buy. Scope Bacon Mouthwash.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

Convince & Convert

APRIL 2, 2015

Given that experts say 80 percent of B2B buying decisions are made before a customer contacts a company, good content is a critical early touch point and important not only for increasing company awareness but building brand affinity, too. All afford the opportunity to get a little creative. Visual Marketing Magic.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

6sense

OCTOBER 22, 2021

If you want to know which robot vacuum to buy, it takes mere minutes to read user-generated reviews on Amazon, uncover Consumer Reports analysis, and watch YouTube personalities put various options to the test. Maybe it adds more contours to a particular pain point your audience experiences while it goes through the buying journey.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Digilant

FEBRUARY 14, 2019

If you need to figure out how to set-up your email campaign or debug a platform issue there’s a YouTube video for that. In order for in-housing your programmatic media buying to make financial sense, companies need to be spending tens-of-millions — if not hundreds-of-millions — of dollars on digital advertising for the investment to pay off.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Brand Identity Branding 56

Pam Didner

JULY 16, 2019

I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. Therefore, it’s a great event for checking out: Aspiring Video content creators (YouTubers). If you were interested in buying products on-the-spot, you could!! Understanding younger demographics.

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

ViewPoint

JULY 17, 2013

Mainly because the customer won’t need to engage early in the sales cycle: 57% of the buying process is completed before connecting with a salesperson. As many as 100 million people are expected to telecommute to work by the year 2013. YouTube: youtube.com/user/josianefeigon. Today, we have 20 million salespeople.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Content Marketing Institute

DECEMBER 4, 2018

As he wrote in 1880’s The Art of Money Getting : You may advertise a spurious article and induce many people to call and buy it once, but they will denounce you as an imposter and swindler, and your business will gradually die out and leave you poor. Google, YouTube, and Facebook are set up to encourage clickbait. derek_gleason?

Content 99

Content Click Rate Classified Ads Youtube 99

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Intel: Look Inside.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Hubspot

NOVEMBER 11, 2015

7 Examples of Promotional Videos That Make You Want to Buy. The company's CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? Six days later, we had six million views on YouTube. million views (and counting) on YouTube. Did they inspire you to buy from the company?

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

flux.la

MARCH 25, 2021

Tutorials to most online casino games can already be found on YouTube. You might be browsing a trendy, social-forward sunglasses shop online, for instance, and see occasional updates about other customers buying specific items: Joe P. If and when they spread across the U.S., users who are at least relatively new to casinos.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

Contently

MAY 3, 2017

In a 2013 interview with AdAge, Jeremy Anwyl, vice chairman of Edmunds, explained it this way: “You have to credit [Musk], who’s very Steve Jobs-like in how he deals with the media. “Many times we get questions asking, ‘Well, which one should I buy?'” It’s really through social media.”

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Hubspot

JUNE 7, 2013

They “buy brands on sale vs. preferred brands” and love to use digital coupons. Which presumably they will maybe someday possibly buy. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. When YouTube was baked into Apple’s iOS, Google couldn’t show ads.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Buzz Marketing for Technology

OCTOBER 25, 2013

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Never stop testing and learning. e-commerce sales are expected to.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Method and Metric

OCTOBER 2, 2019

Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. yt for Youtube, !a The majority of Bing users are: Age 45-54 (20%) and age 55+ (34%). 50% are female. 33% have a Bachelor’s degree.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

FEBRUARY 12, 2020

But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.". February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020. In the ad, Burger King explains that Kids' Meals are for kids. This campaign is pretty cheeky. Pretty impressive. I know I sure would be!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

APRIL 12, 2018

For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop. This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. What is direct-to-consumer marketing?

eCommerce 77

eCommerce Brand Identity Branding Advertising Agencies 77

Engagio

APRIL 2, 2018

Robert Cialdini explores psychological tactics used by “compliance practitioners” – from salesmen to waiters and card dealers to fundraisers – to influence our thoughts and buying behaviors. Publication Date : April 2, 2013. Publication Date : July 2, 2013. Thinking, Fast and Slow. Author : Daniel Kahneman. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Hubspot

JUNE 18, 2013

Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. In theory, that’s a lot of buying power. The weddings were broadcast live on YouTube. He also says, "The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be stopped."

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. The video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos -- of which there are more than 50 -- it remains the brand’s most popular, with over 24 million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. Achieving internal buy-in for this new type of research can be challenging. You get the idea, right? For now, it is important to know that building a digital analytics function is not easy.

Analytics 142

Analytics Practices Ad Building Best Practices 142

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. ” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information. Just email Jay a screenshot of your review with your address. Listen Now . Tweetable Moments.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. IF THEY CAN’T FIND IT, THEY CAN’T BUY IT: Did you know that 77% of Americans start their conversation on a health-related topic with a search engine? magazines, newspapers)? And it’s not stopping. So do 78% of B2B Buyers.

Course 80

Course Planning Work Management Peer-to-peer 80

ConvertKit

JANUARY 19, 2021

She always dreamed of starting her own business , so she started sharing her art and tutorials on how to make fonts and other digital products online in 2013. On her website, you’ll find calls-to-action to “Join the tribe,” rather than “Buy now.”. With each new tutorial, business grew. “I It’s the community you build around it.

Paid Search Agency 99

Paid Search Agency Communities Course eCommerce 99

Outbrain

AUGUST 14, 2021

It involves using AI and ML to buy and sell digital advertising space. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Facebook and YouTube have adopted the ratio for mobile viewers too. Programmatic advertising is also big this year.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

ConvertKit

MARCH 9, 2020

Home alone at night, she watched YouTube beauty tutorials. But Chaitra craved her own creative outlet and started a beauty blog as a hobby in 2013. To encourage students to buy the beta course, she’d offered it for half price, but when it came time to launch the course at full price, she heard crickets.

Blogger 105

Blogger Course Pricing Price 105

Contently

SEPTEMBER 15, 2016

I got an ad this morning for something I was thinking about buying yesterday,” he said. ” This is the same kind of audience categorization offered by Facebook and YouTube. Spiegel said he has an intense dislike of the kind of targeted ads that are becoming more prevalent. “I And it’s really annoying.”

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60