Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. I recently did a blog post on social media measurement and analytics.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable.

Content Marketing 191

Content Marketing Media Content Paid Search Agency 191

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Optinmonster

SEPTEMBER 11, 2023

Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Zealous for performance.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Douglas Karr, Marketing Tech Blog. The 13 Best Industry Blogs.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Internet Lead Capture. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Email Marketing. Learn Marketing Automation. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Contently

SEPTEMBER 24, 2021

Internet OGs will argue that social media started with Friendster or Myspace. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The birth of paid social With the rise of social media came the birth of social media marketing. billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. Marketers’ New Priorities for 2014.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SmartBug Media

AUGUST 19, 2019

You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. High-Quality Users.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. appeared first on LiveIntent Blog. Dynamic creative retargeting.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Use YouTube Frequently. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Marketing Insider Group

JUNE 2, 2014

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. The Internet Trifecta.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. population alone will have adopted digital video viewing within the next three years, bringing the total to a staggering 77% of all Internet users viewing digital video content online by 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Viral marketing is, therefore, the science and art of creating campaigns that achieve viral growth in a short time. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Marketing Insider Group

DECEMBER 19, 2014

Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. By NewsCred contributor, Kylie Jane Wakefield.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Welcome to the era of content marketing. Content marketing allows you to be your own journalist , PR and mouthpiece. Journalism is dead! Who needs it?

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. Digital Buzz Blog ). 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). This is where Mariana comes in.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167