KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. During the year 2013, we wrote. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Plugging Sales Funnel Leaks.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. It strikes me that this development bears enormous implications for B2B marketers. Interestingly, inside sales reps appear to be more effective as well.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Belkins

MAY 28, 2020

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. All progress and experiences are documented on paper and stored, so if an agronome needs information about the crops in 2013, it takes some time of sorting papers through with the entire team.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. With a background in business and medical technology sales, Orrin Broberg understood the challenge well.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Amanda LaGrange: After helping found Tech Dump as a board member in 2010, I joined the Tech Dump leadership team as the Director of Marketing in 2013 because of my belief that business can be a solution for poverty and injustice.

Barriers 239

Barriers Multi-Channel Training Fulfillment 239

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. The 5th Watches had $100,000 in sales on its first day. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation. followers) TikTok: @amy.porterfield (11.4K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. Then, get your sales teams to focus on social media to engage with potential clients.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Sword and the Script | B2B

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand. After the advertisement was published, sales demand increased even more. Image credits: Unsplash and said study.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Individual models predict the individual’s likelihood to be the best sales contact. The company was founded in 2013 and released early versions of its product that same year.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

markempa

JUNE 2, 2014

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5 million Facebook page likes (now at 1.8

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Confessions of a B2B Marketer

OCTOBER 11, 2023

MRR Derrick Hicks on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so This episode of Confessions of a B2B Marketer explains ? hit 200k MRR? hit 200k MRR? How did he do it?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Dead on arrival. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

KoMarketing Associates

FEBRUARY 26, 2015

In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. Connect With Local Industry Organizations.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. AI is the future phase of ABM.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. Sales activation activities can produce quick results, and their short-term ROI can be high.

Lead Ranking 98

Lead Ranking Branding Brand Identity Allocation 98

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. B2B Marketing Takeaway. B2B Marketing Takeaway. B2B Marketing Takeaway. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

FEBRUARY 1, 2018

For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. How are marketers making the most of account-based marketing? ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

OCTOBER 10, 2013

Interested in understanding how “not provided” effects B2B marketers? Give Derek’s recent post, “ The Big List of (Not Provided) Search Recommendations for B2B Marketers ” a read. As B2B marketers, it’s our responsibility to understand what all this data means and how we can use it to improve campaigns and drive more leads and sales.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

6sense

OCTOBER 22, 2021

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. B2B buyers are more empowered than ever. This guide provides a spin-free look at these sites and why it’s generally challenging for B2B vendors to generate reviews on them. Here’s why.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120