Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. The company itself has been serving clients in late 2012.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. But more interesting is that 77% come from somewhere else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Here are highlights of several vendors I’ve looked at recently. Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

chiefmartech

JUNE 12, 2017

In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. The fundamental structure of software is changing. Resistance to vendor lock-in is now a top 3 criteria.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Customer Experience Matrix

AUGUST 23, 2012

This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Adobe Experience Cloud Blog

DECEMBER 13, 2011

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Crush your 2012 goals. Let’s make a deal!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

ViewPoint

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. For example, in 2012 91% of our revenue was from existing clients—and we will grow about 20% this year.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. The system can deliver emails and support real time interactions across other channels.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Shadow traffic is visits to your site that are not captured by your typical analytics software provider. Getting the complete picture of your traffic has always been challenging.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

DiscoverOrg

MARCH 31, 2016

In 2012, the health center rolled out one of the earliest versions of electronic health record management systems and has since continued to innovate with regards to technology in medicine. They also have significant purchasing power and authority, making them of particular interest to technology vendors.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 100

Google Tips Digital Asset Management Best Practices 100

Customer Experience Matrix

NOVEMBER 27, 2013

This in turn matters because CDPs solve a critical problem – marketers’ need for better customer databases – so identifying the widest possible range of CDP vendors increases the chances of each marketer finding a solution that fits her requirements. On to Aginity itself. Of course, most marketers couldn’t care less about this difference.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Biznology

SEPTEMBER 30, 2015

It found a nearly total disconnect between the issues that matter to buyers and the messages vendors put in the marketplace. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Nuvi

JUNE 25, 2019

As the Highest-Ranking Vendor in Both Online Reputation and Brand Data Management Software for Enterprise, Reputation.com Demonstrates its Platform’s Power and Reach. Reputation.com also outranked 36 vendors for Brand Data Management Software, securing its leading position in the market segment. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. Final Thoughts. Need even more information?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

B2B Marketing Directions

FEBRUARY 2, 2020

For Great Marketing Content, Focus on the Jobs Prospects Need to Get Done" April 14, 2012 The first step to creating compelling marketing content is to understand what your prospects are trying to accomplish when they purchase products or services like those you provide. To commemorate his life and work, I've reproduced that first post below.

Work Management 64

Work Management Marketing Management Consulting Marketing Prospects 64

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. They created a very funny video that parodies the awkward relationship between a vendor and customer by comparing it to a romantic one. Relationships can be a great way to explore the comical truth.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Customer Experience Matrix

MAY 31, 2013

New developments have come from established vendors who are steadily expanding their products. To end on a positive note: Neolane sold 22 new Interaction installations in 2012, up from 17 the year before. campaign management software enterprise marketing management neolane real time interaction management'

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Are 1000+ marketing technology vendors sustainable? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Innovation + consolidation via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. But that isn’t necessary: the strategy is already validated by Infusionsoft's continued growth, with 2012 revenues of $39 million and plans to triple its employee base to 1,000 in the next three years. This conclusion may strike you as obvious.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Why businesses use SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Convince & Convert

JUNE 18, 2014

More than likely, you’re actually looking at iGoDigital’s recommendation software, one of their many talents. If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist.

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Envy

MARCH 11, 2019

When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. Founded in 2018, Vulcan Cyber is a relative newcomer to the cyber security scene, but they are clearly on the forefront of the fight against vulnerabilities in software stack and code. Gartner analysts are a revered bunch, and for a good reason.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Adobe Experience Cloud Blog

APRIL 2, 2013

While yesterday’s legacy, on-premise solutions were sold as software licenses, most modern marketing automation platforms are delivered via SaaS as recurring subscriptions. Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Conversica

AUGUST 15, 2018

This is just the most recent nod the company has received—Conversica is also a Gartner Cool Vendor, was named to the San Francisco Business Times “Fast 100” list of the Bay Area’s 100 fastest-growing private companies, is a Red Herring Global 100 award winner, and was named to CB Insights 2018 “AI 100.”. About Conversica.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40