Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Other Trends To Watch.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. So we’ll exclude them from further analysis. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. I’m tempted to say it has failed, and to cite the well-known statistics showing how few marketers use their systems fully.*

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Adobe Experience Cloud Blog

DECEMBER 13, 2011

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Crush your 2012 goals. Let’s make a deal!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 74 percent of marketers intend to increase spending on influencer engagement in 2015 to bolster their business’ bottom line and brand reputation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

ANNUITAS

MARCH 20, 2014

The head of marketing operations is typically the de facto owner of the technology stack today @chiefmartec #marketingopssummit. RT @bkardon What happens to >1000 marketing software companies? Marketing needs to own their tech strategy. Are 1000+ marketing technology vendors sustainable?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. To end on a positive note: Neolane sold 22 new Interaction installations in 2012, up from 17 the year before.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Why businesses use SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

ANNUITAS

MARCH 11, 2014

Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite? It’s clear that marketing wants to own their technology stack. 45% want to enable marketing employees to operate data and content without IT.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Customer Experience Matrix

AUGUST 29, 2011

Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses. This is a critical variable in software-as-a-service economics and is regularly reported by public companies.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

AUGUST 21, 2012

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. This lets us rank vendors based on how their features and company strengths match against each sector’s needs.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Report Marketing Automation 120

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

chiefmartech

AUGUST 16, 2017

Most people working in marketing have seen Scott Brinker’s ever-expanding marketing technology landscape supergraphic. It lists all software vendors that fit in the broad category of martech (which includes many sub-categories such as adtech, sales tech, and analytics). No, it’s Finnish!

Marketing Automation Services 60

Marketing Automation Services Vendors Advertising Agencies Startups 60

chiefmartech

FEBRUARY 19, 2018

invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. Laura was the first mainstream analyst to champion marketing technologists. Today, there are currently 4,122 jobs posted for marketing technologists on LinkedIn.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Hubspot

FEBRUARY 14, 2012

If you're a software company that continually onboards new customers, for example, you'll need to hire enough support reps to handle your increasing number of customers. For example, if you sell industrial coffee making machines for office buildings, suggest to your customers some vendors that sell coffee beans in bulk for great prices.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

chiefmartech

MAY 10, 2017

As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes. It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

LeanData

MARCH 1, 2023

A revenue technology stack is a set of software solutions that revenue teams — typically Sales, Marketing and Customer Success — use to optimize their performance. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. Marketing Automation Platforms (MAPs).

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

Webbiquity

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. Just What Do Marketers Do, Anyway? by Marketing Automation Software Guide. ” He demonstrates the imperative of marketing automation through some interesting variations of the traditional sales funnel model.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

MARCH 25, 2014

At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Contently

MARCH 14, 2017

Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. Typically, though, it’s an umbrella term that refers to software that carries out tasks that would normally require human intuition. And martech vendors aren’t exactly taking steps to clear up the confusion.

Marketing AI 160

Marketing AI Marketing Automation Services Lead Scoring Lead Ranking 160

Webbiquity

FEBRUARY 10, 2015

58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. Marketing Interactions ). ” ( Content Marketing Institute ). Content Marketing Institute ). Content Marketing Institute ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50