accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. In both cases you’d be using a SaaS solution and contributing to the industry’s projected global revenue of $185.8 What is a Saas Company? billion by 2024. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

DiscoverOrg

MARCH 31, 2016

Implementing common-use self-service kiosks in its Tom Bradley International Terminal to improve passenger check-in as well as implementing Automated Passport Control (APC) at LAX Federal Inspection Service (FIS) areas. She also has managed the successful technology integration in six new schools and in 30 renovated ones.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Let me show you why. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Envy

MARCH 11, 2019

When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. Founded in 2018, Vulcan Cyber is a relative newcomer to the cyber security scene, but they are clearly on the forefront of the fight against vulnerabilities in software stack and code. Gartner analysts are a revered bunch, and for a good reason.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying?

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”. Now Acme Inc.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. eMedia & Technology.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. People joke about marketing ninjas and developer ninjas.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. But the news is NOT all bad.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The old ways of marketing to and handling customers are under tremendous change.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. What would they rate your solution?

Startups 52

Startups Work Management CPO Enterprise Management 52

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. Says Vajre, “I’ve written two books on account-based marketing.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Hubspot

JULY 3, 2012

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. 3) Sirius Decisions Summit.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Hubspot

JULY 3, 2012

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. 3) Sirius Decisions Summit.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

SWZD

JULY 1, 2019

How are Machine Learning and Personalization transforming Marketing? We learned about this topic and many others when we spoke recently with Andy Zimmerman , Chief Marketing Officer at Evergage. A lightbulb went off in my mind at the time when I realized this was not just a smart way to market, but it was the way to market.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48