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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. So what is the answer? Or does it?

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Audience Development. CMS Insights. MediaNext 2012. Digital audience developers and executives discuss their favorites. Digital audience developers and executives discuss their favorites. 07/25/2012. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Featured Jobs.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. MediaNext 2012. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies). We used these services to discover new companies and to triangulate our categorization. There are now 4,891 unique companies on the graphic, up 40% from last year.

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Making Your Content Calendar Software The Backbone of Your Marketing

DivvyHQ

If used efficiently, your content calendar software can serve the very same purpose in your marketing, as your spine does to the everyday functioning of your body. In addition, respondents reported “ developing a comprehensive content marketing strategy ” was a top challenge. Without a spine, you’re just a pile of gelatinous mud.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

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Machine Learning and Personalization at Evergage

SWZD

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. We asked Andy about his career path: “I had a varied background.