2012 Cross-Selling Software Vendors 
Customer Experience Matrix
JULY 30, 2013
Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.
Parse.ly
AUGUST 12, 2020
Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Shadow traffic is visits to your site that are not captured by your typical analytics software provider. Getting the complete picture of your traffic has always been challenging.
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Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. Both methods give similar results.
Versium
AUGUST 14, 2018
When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. What Versium Offers.
Versium
AUGUST 14, 2018
When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. What Versium Offers.
chiefmartech
SEPTEMBER 21, 2017
As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? Quoting the pledge directly: “We won’t take unfair advantage of our platform ownership simply because we want to sell more of our own stuff. Only if it crossed that bar did I publish it. I’m not a journalist.
Webbiquity
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.
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