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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

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3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

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How to Build Brand Online for Your Business

Scoop.it

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Reportedly, nearly 40% of Twitter users have purchased a product because of a recommendation from their favorite influencer. Make Use of Viral Trends. However, you cannot partner with a random influencer.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Production values matter. Story telling matters.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Kristina actively posts about product content strategy, content design, and UX writing. Are you ready?