Remove 2012 Remove Product Remove Television marketing Remove Viral Marketing
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Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings. Public Relations in B2B made product brands, and often drove valuations of companies.

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Throwback Thursday: 7 Old Marketing Campaigns We Miss

Hubspot

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. 3) Old Spice Smells Like a Man. 4) Rock Like an Apple.

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The Best and Worst Brand Mascots of All Time

Hubspot

2) London 2012 Olympic Games Mascots. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." The Pillsbury Doughboy is non-offensive, non-obnoxious, relevant to the product, charming, and has withstood the test of time. 6) Mr. Six.

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How To Improve Customer Focus: 6 Tips and Strategies

Salesforce Marketing Cloud

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. Read “Your Guide To Customer-Focused Technology” Is your IT focused on products or customers? Check for direct mentions and hashtags featuring your brand and products.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. I am there.

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Why Brands Need To Act Like Publishers

Marketing Insider Group

It was launched in 2012 to provide a platform for internal and external thought leadership. And it’s certainly NOT about making “viral videos.” As marketers we often over-estimate the importance of our company / product / solution in the minds of our buyers. And their own business grew as a result. Publishing is the cost.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?