Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MARCH 15, 2017

One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. But not only does that result in misinformation for marketers, but if you’re using pay-per-click (PPC) campaigns, those clicks add up to wasted dollars on fake visits that didn’t even come from humans, let alone your audience.

Copyright 76

Copyright Classified Ads CAN-SPAM Amazon 76

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Maybe more. since 2002.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

JANUARY 18, 2013

Okay, okay, so in the marketing world, we call this 'co-marketing.'. In any event, let's take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer , you should give a hoot. Check out this video from Bing to learn more about the changes: Why Marketers Should Care.

Facebook 28

Facebook Content Social Networks PPC 28

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 18 Brand-Spanking New Social Media Marketing Stats. internet time is spent on social networking sites.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Spamming Was Very Profitable Back in 2012. 500 list in 2012. I worked a maximum of 10 hours a week.

Google 28

Google De-duplication Skype CAN-SPAM 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 14, 2012

As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. For example, Barracuda Networks is a security, networking, and storage solutions company that provides most, if not all, of its services to other businesses. Network at Conferences.

Social Media 28

Social Media Media Work Management Conference 28

Hubspot

JULY 3, 2012

You're a marketer. Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. You've got this, guys.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Definitely! 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. About LinkedIn.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 8, 2012

The people who consistently read and share your content with their networks? In addition to the subscribe module right there on your blog, create a dedicated landing page that you can direct people to via other channels such as social media, other pages on your website, PPC, or email. One of these factors is a growing subscriber base.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

FEBRUARY 10, 2013

If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. They are, after all, the second largest social network worldwide after Facebook.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

JULY 11, 2023

As a website owner, tracking your shares is vital to your marketing strategy. And all savvy marketers know that promoting and repurposing content on social media is an effective way to expand your digital presence. The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Hubspot

JANUARY 14, 2021

Is that how people perceive your marketing meetings? Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Oh my gosh, inbound marketing concepts work in real life, too!). Speaking of agendas, let's discuss next what your marketing meeting agendas should resemble.

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

Brandpoint

NOVEMBER 28, 2018

Marketer Rebecca Lieb calls this “ the converged media imperative.” ” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. Shared and owned media was the primary focus of … no one. Source: Spin Sucks.

Paid Content 118

Paid Content Lead Ranking PR Media 118

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. It wasn’t until technologist and entrepreneur, Danny Sullivan coined the term search engine marketing in a 2001 article on Search Engine Land that the field became recognized in its own right.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. Every digital marketing agency is not the same.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Hubspot

JULY 10, 2019

Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run -- so much data, in fact, that most marketers need to spend significant time sifting through dashboards to determine which points actually matter to their bottom line. million websites currently run ads as part of Google's AdSense network.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

MARCH 21, 2022

A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally. Dive Deeper: TikTok Marketing: How to Get Started with Ads on This Platform. Diversify Your Marketing Mix. Book My Free TikTok Ads Consultation . What Does a TikTok Ads Agency Do? Writing persuasive ad copy.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

APRIL 8, 2022

You could create an SEO campaign for each country, hire marketers to handle the work, and manage them individually. Book My Free Global SEO Marketing Consultation. Shape Your Marketing Strategy for Each Global Audience. Multilingual content marketing. Or you could hire a global SEO agency to do this work for you.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies SEO 52

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

SEPTEMBER 5, 2018

Introduce a new product or service to the market. Marketing includes a number of different channels: Social media. In short, advertising is just one part of marketing. A company’s overarching marketing strategy will typically include an advertising plan. 2012 : Online videos reach 169.3 Email communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

FEBRUARY 6, 2019

In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. How to Add Products to Google Shopping.

Google 74

Google Cost Per Click Adwords CPC 74