KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. 68% said social media marketing was a major challenge.

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

EveryoneSocial

APRIL 5, 2022

I’m the CEO & Co-Founder of EveryoneSocial, so I thought it would be best for me to take this topic on myself. Let’s take a look at one example that our team is familiar with: T-Mobile. We’ve had the privilege of working with the T-Mobile team for a few years, and it’s a prototypical social company with more than 80,000 employees.

Lead Scoring 56

Lead Scoring Lead Ranking Paid Search Agency Mobile Marketing 56

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” Another tactic has been targeting each participating university with mobile and social ads.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

SnapApp

MARCH 16, 2016

Among marketers, there’s growing competition to capture the attention of your audience. First-class marketers have distilled their subject line strategy into a science, ushering new leads through the sales funnel with every “send.” . MarketingProfs followed a thoughtful “Please tell us more about you” with their annual members survey.

B2B Thought Leadership 48

B2B Thought Leadership Urgency Marketing Thought Leadership Click Rate 48

SnapApp

MARCH 17, 2016

Among marketers, there’s growing competition to capture the attention of your audience. First-class marketers have distilled their subject line strategy into a science, ushering new leads through the sales funnel with every “send. Liz, check out your weekly thought-starter from Think. Please tell us more about you.

B2B Thought Leadership 48

B2B Thought Leadership Urgency Marketing Thought Leadership Click Rate 48

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Content Standard

JULY 13, 2016

That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. Putting the News in Content Marketing.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. I just write about whatever marketing challenge hits me in the forehead at that moment. That’s it.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

EveryoneSocial

DECEMBER 22, 2021

Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees. Do employees focus on mobile apps and their phones more? Maybe your marketing and sales teams are in Salesforce a lot? Having that mindset and support from leadership creates a culture of engagement and sharing.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% in IT spend for the year. growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

AUGUST 7, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? Email must be relevant.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Integrated B2B

NOVEMBER 1, 2012

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. These are increasingly going to be mobile. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Adobe Experience Cloud Blog

APRIL 15, 2014

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. But before marketers get overly concerned with BIG data, I’d like to see more companies do something interesting with, well, data. Modern Marketing'

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Integrated B2B

SEPTEMBER 18, 2012

What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? For those who think that their companies’ sales and marketing is so complex, this must have been like a cold shower. Can B2B marketing really be that easy?

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus. Learn from Your Blunders.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 3) Inbound remains more cost-effective than outbound marketing.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% Looking back at the reasons for the forecast shortfalls, Gartner indicated economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Single Grain

DECEMBER 2, 2019

Traditional marketing has been evolving so fast in the last couple of years. This relatively new marketing strategy is known as category design. What Is Category Design in Marketing? 5 Hot Trends in Online Product Marketing You Can’t Ignore. 11 Companies That Are Doing Mobile Advertising Right in 2019.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Hubspot

MAY 3, 2012

They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

ClickZ

DECEMBER 31, 2022

ANINE BING The ANINE BING Corporation is a rapidly expanding fashion and commerce entity that is revolutionizing the conventional methodologies in the development, production, marketing, sales, and delivery of products to customers. 30-second summary: In 2022, DTC sales in the US are expected to reach $152.2 Why does it work?

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Build Credibility and Thought Leadership. Use Medium’s Import Tool for Syndicated Content.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. In 2007, the first-generation iPhone was announced. Gamification.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Most marketers draft messaging targeting B2B or B2C. So how can you optimize for mobile ?

Social Media 48

Social Media Research B2B Thought Leadership Tips 48