Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. use WhatsApp, and 56.8%

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Convince & Convert

JUNE 4, 2014

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Ad Exchange 146

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 146

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Biznology

DECEMBER 7, 2012

Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage. Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. From Phoebe Fasulo.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. 2012 – By now, it had over 1 billion users. 2004 – Facebook was launched.

Facebook 40

Facebook Paid Search Agency Ads API 40

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. began our own research into what proportion of visitors go untracked.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Marketing Insider Group

AUGUST 20, 2013

Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago).

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. From Phoebe Fasulo.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. Social Media Advertising Statistics. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Bannerflow

FEBRUARY 17, 2021

Finder.com called attention to key research for the in-branch banking decline in its October 2020 article. According to the guide, 25% of branches in the UK have closed since 2012. The number of bank branches dropping from 11,355 across the UK in 2012, to 8,525 in late 2020. The decline of in-branch banking.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. Pinterest users actively research purchases.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Pew Research ). billion use social networks from a mobile device. Pew Research Center ). 21 Social Media Marketing and Advertising Stats and Facts. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

EveryoneSocial

AUGUST 27, 2018

Of course, the best way to prove the value of something is with solid research and stats. Pew Research Center ). In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. 91% of social media users access social channels through mobile. ( Pew Research Center ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

SocialPilot

FEBRUARY 9, 2024

Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. On Twitter, he will keep you informed about Google’s latest policies for advertisers.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Do they want a smart phone app from you because they’re so mobile? Research your customers. Video, because it’s engaging?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Hubspot

JUNE 9, 2017

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. Ads that Distract.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

QuanticMind

JUNE 7, 2017

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. Mobile commerce is a fast-growing business with tons of upside. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

SEPTEMBER 12, 2018

IoT will become more mobile-friendly. According to research from Frost and Sullivan , the Internet of Medical Things industry is expected to reach $72 billion by 2021. As IoT shifts to mobile-first, and as more products hit the market, marketers will begin testing different opportunities to advertise using smart devices.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

DECEMBER 11, 2020

Research shows 62% of consumers are attracted to brands that have strong, authentic ethical values. Designers should make sure they're creating experiences that nurture an audience member into doing something rather than force-feeding them an offer or advertisement. How to Promote Design Ethics.

Ethics 100

Ethics Design Guidelines Amazon 100

Moz

FEBRUARY 26, 2019

Further reading: Content for Answers: The Inverted Pyramid - Whiteboard Friday We Dipped Our Toes Into Double Featured Snippets Desktop, Mobile, or Voice? (D) Mobile is table stakes. If your 2019 plan is to finally figure out mobile, you're already too late. Dr. Peter J. D) All of the Above - Whiteboard Friday. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

KEO Marketing

SEPTEMBER 6, 2016

As that trend continues, developing and optimizing video for both websites and advertising will become an important part of marketing. I f you perform a Google search on a mobile device, the search results will include not just web pages, but also relevant content that is within an app. Mobile access will increase dramatically.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

B2B Marketing Directions

JULY 26, 2015

Meeker included a slide in the 2015 edition that compared the time people spend consuming various types of media with the amount of advertising spending devoted to those media channels. Source: Mary Meeker, Internet Trends 2015 As in past years, this slide has provoked a significant amount of commentary in advertising and marketing circles.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Debuting in 2012, Lyft became Uber’s most ferocious competitor.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Content Standard

SEPTEMBER 28, 2016

According to the most recent Pew Research Center report , the majority of internet users are on Facebook. The first instance of revenue generated for Facebook was through Flyers, which were paid for by school clubs or local businesses that wished to advertise events or services in their respective locations. All Things Mobile.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Atomic Reach

JANUARY 3, 2019

He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science. In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40