Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm.

Youtube 123

Youtube Lead Ranking Lead Scoring Ad Frequency 123

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. The leading platforms for U.S. The Social Media Hat ). Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. In the first half of 2012, the prospecting sources produced zero in closed sales.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Where's the qualitative analysis? And yes, that image above is real.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

readwrite

OCTOBER 26, 2010

As the report’s author, mobileSQUARED ‘s chief analyst Nick Lane notes, the upcoming 2012 London Olympics will be a catalyst for driving total mobile advertising revenues in these countries beyond the $1 billion mark. advertising market and its European counterpart. advertising market and its European counterpart.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Facebook reports 1.23 People love visuals. People love online video.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?) That's bullshit.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. This merger offers marketers the chance to use fewer tools and more solutions.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The four most popular messaging apps already have more monthly active users than the four major social networks.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Hinge Marketing ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Trillion in 2012 - [link].

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

Content Standard

SEPTEMBER 24, 2018

Fast-forward a couple decades, and gamification marketing is taking the same approach to win over customers. The rise of advanced technologies and tech-driven experiences is creating common ground between the marketing world and the video gaming world. The Game of Social Advocacy. I wanted to have fun, and I did.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Content marketing is about the needs of your audience.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. This expression is a critical first step that leads to the activating the two remaining factors in an objects EdgeRank score.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Martech Advisor

NOVEMBER 19, 2019

Marketing to kids can be tricky and sensitive especially when there are growing concerns over children's health and safety. But experiential marketing can win over parents while marketing children's products. Additionally, interactive marketing can better engage kids and make them your loyal customers.

Interactive Marketing 41

Interactive Marketing Planning Advertising Agencies Paid Search Agency 41

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99